General Information

Req #
WD00061280
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Friday, February 23, 2024
Working time:
Full-time
Additional Locations
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

 We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub

Description and Requirements

Job Description:

As the Director of Product Marketing, this role is a key partner to our AI Center of Excellence (AI COE). This role drives Product Marketing direction, messaging strategy, and portfolio marketing for AI and technical solutions.


Primary Responsibilities:

  • Develop offering marketing strategy and plans for a technical portfolio, including AI.
  • Drive product positioning strategy for existing and new innovation offerings.
  • Develop and evolve compelling narratives and value propositions of technical solutions (i.e. AI, Security, IT architecture, DevOps, AI-embedded solutions, …) by focusing on specific technical features.
  • Lead the global introduction and rollout of technical solutions (launch and eventual withdrawal)
  • Support the AI CoE offering team’s Marketing needs.
  • Partner with Offering / Product Management / Engineering / Delivery on roadmap prioritization.
  • Understand the technology landscape, customer requirements, usage, and buying behavior of a technical audience, as well as the competitive landscape – be the voice of the customer and the market.
  • Create and manage the Marketing budget (for the portfolio) and agencies.
  • Create targeted revenue-driving programs, campaigns, and marketing activities.
  • Create and maintain sales content, web, assets, materials, and other deliverables (whitepapers, spec sheets, technical guides, tutorials, …).
  • Educate sales teams and business partner community about technical portfolio offerings.
  • Drive portfolio evangelization and amplify thought leadership.


Key deliverables:

  • Comprehensive Offering Marketing plans and enablement strategy.
  • Compelling value props, bold statements, and messaging differentiation (focus on business outcomes).
  • Launch and offering introduction planning.
  • Ongoing portfolio marketing management, and offering performance
  • Track, measure, and report on marketing activities and programs (ROI).
  • Geo activation.


Basic Qualifications:

  • 7+ years of Marketing experience. 
  • 5+ years of Product Marketing experience in technology services.
  • People management experience or leadership experience.
  • Proven experience in launching and managing a portfolio of technical offerings.
  • Deep technical knowledge with AI, Data Analytics, Machine Learning, or similar technology.


Preferred Qualifications:

  • Experience in a global organization.
  • Experience in Product Marketing for a range of technical Solutions products with a focus on AI, Analytics, and/or Big Data, and in a “as a service” business model environment.
  • Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations.
  • Strong presentation and storytelling skills dealing with technical topics.
  • Strong writing, content development and editing skills with the ability to communicate simply and authentically.
  • Aptitude for technology and the ability to connect technical concepts with customer value.
  • A Bachelor’s or Master’s Degree in marketing, business studies, or an equivalent major preferred + technical studies or equivalent.



The base salary range budgeted for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $175 - $220k.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found here: https://www.lenovobenefits.com/enrolling-in-benefits/why-join-lenovo/


In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 4/26/24.  This applies to internal and external candidates.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville