General Information

Req #
Career area:
Additional locations:
ES - Barcelona, ES - Madrid, ES - Mobile, IT - Milan, IT - Mobile, IT - Mobile (Rome), UK - Basingstoke, UK - Glasgow, UK - Hook, UK - Mobile
Wednesday, July 21, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

As Loyalty Program Manager you will be responsible for driving the strategy and execution of the EMEA loyalty program. This includes both program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs). The loyalty program manager will be responsible for meeting quarterly revenue, member acquisition and engagement goals across both the EMEA and Worldwide teams. 

This position requires the ability to manage multiple, detailed tasks with urgency and accuracy. You should have the ability to prioritize work, adjust to what is important in the moment and work well with cross-functional teams to develop new strategies to advance and grow relationships with our loyalty members. You will report directly to EMEA eCommerce Segments Leader.

Your main responsibilities:

  • Evaluate program performance and investigates opportunities to recommend promotions and strategies that drive program spend and member engagement 
  • Manage all day-to-day activities associated with the overall success and growth of the loyalty program 
  • Serve as subject matter expert (both internal and external) for all aspects of the loyalty program  
  • Work closely with the WW team to maximize online program effectiveness. 
  • Develop and manage the external marketing plans that support program growth including new member acquisition and existing member engagement optimization. 
  • Create a loyalty business focused on new customer acquisition and increased customer repeat purchases & lifetime value (LTV) 
  • Drive loyalty business at rate greater than core business. 
  • Identify underutilized or configurable functionality that could benefit Lenovo and our loyalty members.  
  • Understand the data as well as program structures. 
  • Extensive system testing when launching new programs and iterations. 
  • Ad Hoc loyalty analysis to identify gaps and provide feedback to CRM and IT teams, as needed. 
  • Interlock with the WW team to integrate new loyalty programs and enhance existing capabilities. 
  • Partner with the Business Intelligence team to provide reporting related to loyalty programs. 
  • Define tier classes, tier rewards and program level attributes. 
  • Make changes to existing program when determined including adding tiers, create reward product, create promotions, and associate a reward product to a tier, creating or deleting certificates. 
  • Key Performance Indicators: Alignment with eCommerce overall strategy and goals, Repeat and Referral sales goal, New customer sales goal, System performance – running properly, Rewards sent out on time, Accuracy of tier levels, Financial Performance Monitoring & optimization of key redemption metrics such as rate, respend, overspend, Visibility and oversight for loyalty accruals, with frequent readouts to finance, marketing, and business teams 

Our expectations from you:

  • As a recognized leader in the loyalty space, you have Understanding of best practices in the loyalty industry 
  • 5+ years’ experience in partnership management, direct marketing, sales management, or loyalty marketing 
  • E-commerce experience with consumer electronics, FMCG or durables 
  • The ability to determine root causes of issues and motivate a solution via direct, indirect and cross- functional team members 
  • The ability to turn ideas into action
  • Strong organizational skills and attention to detail 
  • The ability to prioritize tasks, meet deadlines, and work independently in a fast-paced environment 
  • Strong financial and business acumen 
  • Excellent project management skills and handling multiple projects in an organized and timely manner 
  • A strong ability to work in cross functional teams and collaboration skills 
  • Demonstrated ability to respond appropriately and professionally to customers and colleagues. 
  • Advanced proficiency with Microsoft Office Applications (i.e.  Excel, Word, Outlook) 
  • Basic Qualifications: Bachelor’s degree, preferably in Business/Advertising/Marketing or related field

What do we offer for you:

  • An open and stimulating environment within one of the most forward thinking IT companies
  • Working environment where you can be creative and bring your ideas
  • Flat structures and fast decision-making processes
  • A modern and flexible way of working to combine personal and professional life
  • An international team with a high focus on diversity
  • Attractive compensation package

We are flexible about the location of this role across Europe, feel free to apply if you are based anywhere in Europe.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.