Lenovo

We are looking for an EMEA Gaming Marketing Manager who will be reporting to our EMEA Marketing Consumer and Territory Director.

The role is open in the UK - Farnborough and Italy - Milano.

Your Key Responsibilities:

• Strategic direction, leadership and growth of EMEA Lenovo Tablets portfolio, overseeing all EMEA countries
• End to End Marketing Campaign planning, execution & performance (ROI) tracking for EHQ campaigns. Including media planning, optimization, execution & performance evaluation
• Brand Tracker analysis & insights across all EMEA countries, sharing with broader cross functional categories
• Alignment, input and ownership of Tablets Real Time Brand Health
• Marketing Ops/Budget Management – Ensure efficient & effective planning & utilization of quarterly budgets, compliant usage of alliance funds, timely POE submission resulting in 100% alliance claims ets. Stakeholder management with all external EMEA alliance partners
• Stakeholder management across country Marketing teams, 4P, PR, Media COE, external agencies
• Interlocks with WW Marketing Teams, sharing and localizing all content and sharing with EMEA countries, timeously
• Interlocks with EMEA Country Marketing teams, ensuring execution is line with WW/ EMEA strategy and summaring all key country activity to create an EMEA overview
• Collaboration with PR of alliance seeding unit programs
• Content localization and creation (where gaps exist) from WW assets to be relevant for EMEA. Localise & translate all WW assets with EMEA Content Factory, using AI to provide local EMEA talent in all key visuals
• Quarterly monitoring of all country Tablets plans and execution
• Plan, execute & monitor Tablets go Big Campaigns (in focus countries), aligning with WW/ countries & media COE/ Assembly/ EMEA 4P

Specification & Requirements:

• >10 -15 years marketing experience & Marketing University degree required
• Comfortable working in a fast paced environment and collaborating across various functions eg. Sales/ 4P, finance, PR, product etc
• Strategic thinking and good Stakeholder management of multiple stakeholders
• Fluent in English with great communication & presentation skills
• Able to quickly pivot marketing plans to support business needs while maintaining marketing strategic intent
• Reliable and highly-motivated self-starter, can do attitude, resilient and a team player
• Ability to challenge & push back to key stakeholders to ensure EMEA interests are a priority and incorporated
• Key knowledge of EMEA region & country dynamics a major bonus
• Able to work as an individual contributor in a complex matrix organisation