General Information

Req #
Career area:
United States of America
North Carolina
Wednesday, September 15, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

The content strategist for the Small and Medium Business (SMB) segment will support needs across the customer journey, including online communities and, to build awareness, generate traffic and leads, drive user engagement as well as increase customer loyalty. The content strategist will showcase expertise in using content to attract and engage SMBs, while demonstrating strategic and creative skills to refine, enhance and drive awareness of our brand, products, and solutions. Responsibilities include determining which formats best communicate our message, anticipating customer needs based on analytics and understanding engagement metrics to determine content effectiveness. This role will work collaboratively with cross-functional teams to develop innovative ideas.

  • Develop clear and engaging content for SMBs, that is consistent with the company’s brand image and addresses both business goals and end-user needs
  • Develop global content strategy for the SMB segment to be leveraged across our regional teams
  • Direct production teams inhouse and third party on strategic content needs
  • Enhance creative assets available as necessary to support GTM
  • Analyze content marketing data to identify trends and anticipate consumer needs
  • Perform content audits to assess how well existing content is performing in each geography
  • Perform content gap analyses to determine what type of content is missing and what is needed, and drive the execution of the content needed to attract, engage, and retain SMB target audience
  • Delegate tasks to writers and designers, and provide feedback
  • Create, adjust, and manage the editorial calendar
  • Work with Corporate and BU marketing teams to establish style guides that specify the writing style and tone needed to create engaging content
  • Develop a solid understanding of the target audience and its customer journey through online and traditional market research
  • Work with cross-functional teams to establish and articulate key messages, and ensure that content supports accordingly and is aligned to business goals
  • Drive individual and vendor exclusive content contributors through procurement including SOW and budget reconciliation

  • 5-7 years of experience in marketing, communications, journalism, or a related field
  • Proven content strategy and project management experience
  • Sound knowledge of content management systems, keyword research tools, social media platforms, SEO and SEM
  • Demonstrated success in marketing to specific customer segments
  • Strong content presentation skills
  • Demonstrated content production skills across many creative asset types
  • Expert ability to deliver on multiple simultaneous tasks with excellence
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Highly organized, strong attention to detail and outstanding time management skills
  • Strong project management and process orientation
  • Strong writing and verbal communication skills
  • Ability to collaborate in a heavily matrixed environment
  • Confident, likeable, collaborative, passionate
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.