General Information

Req #
WD00012721
Career area:
Marketing
Country/Region:
United States of America
Additional locations:
US - Morrisville (Davis Dr)
Date:
Tuesday, September 28, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Global eCommerce Digital Marketing Sr. Manager
Location: Remote Option or North Carolina

Description: 

The Global eCommerce Digital Marketing Manager is an exciting opportunity to lead digital marketing strategy and campaign planning that drives traffic to Lenovo.com.  The position will report directly to the WW eCommerce Digital Marketing Director. This senior-level marketing position is focused on driving significant conversion and interaction volume for Lenovo.com while also focusing on evolving Lenovo’s customer retention strategy.  Responsibilities include leading digital marketing strategy for programmatic/display, SEM, affiliates, and social media marketing. In addition, the position will also lead direct interactions with our digital media agencies. This creative and high-performing marketer will deliver best-in-class marketing campaigns that drive engagement among our audiences as they research and shop for technology solutions.  This role will lead strategic projects, drive collaboration, and help elevate Lenovo’s eCommerce marketing with quality and consistency to scale. The ideal candidate will have a deep understanding of the digital marketing landscape, data targeting and analytics, content / creative development, full-funnel marketing from brief to execution, and possess an ability to drive innovation.  We are looking for a Digital Marketing Rockstar!

Responsibilities:

  • Lead digital marketing strategy for display advertising, social media, SEM, and affiliates, with the goal to drive consideration and purchase intent for our core audiences, with a particular focus on the student, gaming, and SMB segments
  • Have a perspective on email marketing and SEO as part of the overall digital marketing strategy, though direct oversight of these channels is not within the scope of the role
  • Lead the development of paid media strategies and plans, utilizing competitive analyses and historical data to develop best in class campaigns in support of Lenovo.com’s worldwide annual operating plans
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Drive performance management and ensure solid marketing ROI; identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Oversee agency team(s) to ensure budgets are optimized, targets are met/exceeded, and reporting is streamlined
  • Work collaboratively to align digital marketing campaign strategies and efforts with the broader marketing organization
  • Develop business cases in support of new marketing strategies, organization budget requests, strategic projects, and more
  • Stay on top of and review new digital trends and opportunities to ensure the company remains a digital marketing leader within the digital marketing space

Requirements:

  • Bachelor’s degree in Marketing, Business, or relevant field.  MBA preferred.
  • 8-10 years digital marketing experience required; demonstrated expertise across display/programmatic, paid social, affiliates, email, and SEO/SEM required
  • Demonstrated experience with both performance and brand marketing strategies and tactics
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google, Adobe, etc.), and ad serving tools
  • Strong collaboration and relationship-building skills
  • Proficient project management skills: organized and able to multi-task and prioritize multiple workstreams
  • Results-oriented with a proven track record of driving results across multiple channels and initiatives
  • Analytical and data-driven with the ability to interpret and review data and glean insights
  • Creative development and agency management experience: experience briefing and partnering with agencies to develop creative concepts to drive results
  • Innovative and strategic thinker, creative problem solver with data-driven analytical aptitude, ability to ask the right questions, and to organize information quickly and set direction
  • Highly organized with strong attention to detail, quality of work, and outstanding time management skills
  • An innovative and transformative leader with the ability to navigate and influence change in complex and fast-paced environments
  • Confident, likable, collaborative, passionate, and results-oriented
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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.