General Information

Req #
Thursday, July 20, 2023
Working time:
Additional Locations
* Japan

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

■ About Lenovo culture

Our culture defines us…it's our DNA. We call it the “We Are Lenovo” culture and it's the values we share and the business practices we deploy. It's how we address our day-to-day commitments. The “We Are Lenovo” culture is embodied in the statement: We do what we say, we own what we do, and we like to constantly wow our customers

・CUSTOMERS in everything we do

・Global TEAM players guided by integrity and TRUST

・ENTREPRENEURS committed to driving change

・INNOVATORS who relentlessly pursue new idea

Our culture is what has enabled us to consistently raise the bar on delivering break-through innovations, award-winning designs, and strong financial performance.

To know more about who we are, visit

◇Position Description◇

■About the organization and team

・Japan ecommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business.   Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales. 

・Total team FTEs are around 40 members.  Also, over 100 non HC employees works for this team.

・Basic Organization structure of this position as follows 

 - Manager  : ecommerce director

 - Subordinates  : 5

 - Number of Peers : 5

■Job Description

・Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.

・Marketing focus are as follows

 - Demand generation for target customers, BtoB and BtoC.  Conduct not only traditional media but also expected to deliver the new approach.

 - Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on.  Also expected to expand the partnership.

 - For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.

・Manage and develop digital marketing team 

・Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business

■Possible Career Path

・Take over ecommerce GM position 

・Rotate to 4P, SOP, and Lead of route owner

・Transfer to key position in Japan marketing team


■Must Have – essential


・Both BtoB and BtoC Marketing management experience in foreign affiliated companies

・Digital marketing experience

・Lead acquisition and nurturing experience utilizing marketing automation tool

・Analytical experience of digital marketing and ecommerce analysis using google analytics etc. 

【Skill, Competency】

・Self starter even in ambiguous circumstances

・Strong commitment for business

・Strong analytical and problem solving capability

・Middle Class Excel efficiency

・English and Japanese Fluency 

■Good to have – desirable


・Social Media Marketing


・Sales experience 

【Skill, Competency】

・Knowledge about PC industry


Additional Locations
* Japan
* Japan