General Information

Req #
Career area:
Tuesday, May 16, 2023
Working time:
Additional Locations
* Japan

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

■ About Lenovo culture

Our culture defines us…it's our DNA. We call it the “We Are Lenovo” culture and it's the values we share and the business practices we deploy. It's how we address our day-to-day commitments. The “We Are Lenovo” culture is embodied in the statement: We do what we say, we own what we do, and we like to constantly wow our customers

・CUSTOMERS in everything we do

・Global TEAM players guided by integrity and TRUST

・ENTREPRENEURS committed to driving change

・INNOVATORS who relentlessly pursue new idea

Our culture is what has enabled us to consistently raise the bar on delivering break-through innovations, award-winning designs, and strong financial performance.

To know more about who we are, visit

◇Position Description◇

■Role: SMB DG Manager

SMB DG (Demand Generation) Manager is responsible for developing, implementing and executing strategic marketing plans for SMB business in order to attract potential SMB customers and retain existing ones.

He/she will be responsible for working with Business Unit Stakeholders to determine budgets and targets, as well as developing budget strategies for Advertising & Promotion.

■Roles & Responsibilities

- Oversee all marketing campaigns For Lenovo Pro or Commercial business

- Implement B2B strategy

- Promote One Lenovo’s business segments - product and service

- Ensure Lenovo Pro is communicating the right messaging to attract prospective SMB customers and retain existing ones

- Represent the marketing team to cross-functional groups including product management, sales, or customer support

- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.Manage and coordinate teams

- Lead market research efforts to uncover the viability of current and existing products/services

- Collaborate with media organizations and advertising agencies

- Brainstorm ideas for new campaigns

- Coordinate with the telesales team and other departments to produce effective strategies

- Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure


■Essential Skills

- Intimate understanding of traditional and emerging marketing channels

- Extensive experience in B2B marketing

- Excellent communication skills

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Professional judgment and discretion that comes from years of experience in the field

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

■Language Requirement

- Japanese (Advanced or above)

- Business (Fluent)

Additional Locations
* Japan
* Japan