General Information

Req #
WD00032868
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, June 15, 2022
Working time:
Full-time
Additional Locations: 
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

Description

We are seeking a savvy Marketing Data Analyst to join our Marketing Operations team.  The individual will be responsible for developing and optimizing our marketing reporting and dashboards, as well as optimizing data flow and collection for cross functional teams. The Marketing Data Analyst will support our platform leads, business analysts, data engineers, and executive team on data initiatives and will ensure optimal insights analysis, visualization, and presentation is consistent throughout ongoing projects. Initially, the Marketing Data Analyst will help the team map define the marketing journey for prospects/customers in alignment with key business, reporting, and advanced analytics use-cases. 

The right fit for this role will be able to jump into a siloed organization and capture requirements from business users; translate those requirements into use-cases and relay data model requirements to data engineers to then map the data requirements for data modelling and/or data migration.  They must be self-directed and comfortable supporting the insights and data needs of multiple teams, systems, and products. The right candidate will be excited by the prospect of designing, developing, and optimizing our group’s marketing analytics reporting and dashboarding to support critical insights and operations initiatives.

Responsibilities

  • Define the critical data requirements involved in defining the prospect/customer journey.
  • Define data and integration requirements.
  • Capture and map data from all relevant data sources.
  • Capture and document BI data ETL, transformation and KPI calculations
  • Assist with identification, design, and implementation of internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
  • Build analytics tools and reporting solutions that utilize the data pipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.
  • Create dashboards and reporting for WW/GEO marketing and marketing operations team members that assist them in building and optimizing marketing campaigns to achieve best in class performance.
  • Work with Marketing stakeholders to advise on data-related technical issues and support their data infrastructure needs.
  • Contribute to the definition of data provisioning and governance requirements.
  • Keep data secure and in compliance with corporate standards.  
  • Translate end-user needs into data integration requirements and assist in management of these projects.
  • Interface regularly with marketing and sales users to gather business requirements and devise solutions that support end-to-end processes
  • Present market analysis and campaign analysis to stakeholders of all levels including C-level on schedule
  • Provide Ad-hoc reporting to meet client/stakeholder specifications

Desired Qualifications

  • We are looking for a candidate with experience in a Data Analyst role
  • Experience using the following software/tools:
    • Experience with development in BI platforms: Domo, Power BI.
    • Experience with marketing deployment and analytics platforms: Adobe Analytics, Marketo, Google Analytics, Sprinklr
    • Experience with big data tools: Hadoop, Spark, Kafka, etc.
    • Experience with data pipeline and workflow management tools.
    • Experience with data optimization, data visualization, digital & performance marketing
  • Experience with SQL/MySQL (Python/R nice to have)
  • Build data flows and ETL creation in BI platforms
  • Ability to initiate a project and follow it through to conclusion
  • Ability to work independently and in a team
  • Excellent oral and written communication skills
  • Translate end-user needs into data analysis and visual presentation requirements
  • Analysis, design, and development of traditional data warehouse and business intelligence solutions
  • Work with marketing stakeholders to understand and execute on their requirements
  • Create and maintain optimal data pipeline architecture.
  • Assist with the assembly of large, complex data sets that meet functional/non-functional business requirements.
  • Identify, design, and implement internal process and data transformation improvements.
  • Work with stakeholders to assist with data-related requirement gathering, anticipate technical issues and support data migration to a new infrastructure.
  • Interface regularly with marketing and sales users to gather business requirements and devise solutions that support end-to-end processes
  • Working with Stakeholders across different timezone
  • Working with stakeholders and teams across the globe across multiple time zones

*This position allows for flexible working hours. 
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Morrisville - North Carolina - United States of America