Lenovo

Reporting to the General Manager, Central Asia you will take ownership of the consumer marketing strategy and implementation of all consumer related marketing initiatives. You’ll be hands-on, working in a fast-paced, agile environment.

What will be your responsibilities:

• Develop strategies and tactics to premiumness for the brand
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust advertising campaigns accordingly
• Work closely with retail partners to ensure brand visibility and consistency

What you should have:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of all digital and offline marketing tools
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field; Strong knowledge of MS Office; English – Upper Intermediate
• People management skills (you will be managing a team of 3 people)

What Lenovo can offer you:

• Opportunities for career development & growth
• Access to various training
• Performance-based rewards
• Flexible working environment (combination of working from home/office)
• An open and stimulating environment within one of the most forward-thinking IT companies
• Flat structures and fast decision-making processes
• An international team with a high focus on Gender Diversity

We are looking forward to hearing from you!