Lenovo

ROLE OVERVIEW:

The Marketing Operations & PMO (Project Management Office) Specialist plays a critical role in ensuring the efficiency, effectiveness, and alignment of marketing activities with business objectives for Motorola LATAM. This role focuses on process optimization, technology management, data-driven decision-making, and project governance to drive marketing success.

KEY RESPONSIBILITIES

Marketing Operations:

• Oversee end-to-end execution of marketing campaigns, ensuring efficiency and performance tracking.
• Collaborate with cross-functional teams, including LATAM Media agency stakeholders to improve campaign workflows.

Marketing Automation & Technology:

• Manage marketing automation tools with proving experience at Salesforce, Power BI, SharePoint, Asana
• Ensure data accuracy and system optimization for better lead tracking and nurturing.

Performance Measurement & Analytics:

• Budget & Resource Management:
• Assist in marketing budget planning and tracking to maximize ROI.
• Track key performance indicators (KPIs) for marketing efforts.
• Analyze campaign performance, ROI, and attribution models to provide actionable insights.
• Support leadership on the development of dashboards and reporting mechanisms to enable data-driven decision-making.

PMO (Project Management Office) Responsibilities:

• Develop and supervise marketing project roadmaps, timelines, and deliverables.
• Coordinate across teams to ensure timely execution of marketing initiatives.

Process Improvement & Governance:

• Adopt project management methodologies and best practices.
• Identify bottlenecks and inefficiencies, proposing solutions for improved workflows.

Stakeholder Collaboration & Communication:

• Act as the bridge between LATAM marketing, finance, media agency and other key stakeholders.
• Facilitate regular meetings, reporting, and alignment discussions.

Key Skills & Qualifications:

• Education: Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.
• Excellence in Advanced Excel and PowerPoint
• Experience: 3+ years in marketing operations, project management, or a related function.
• Technical Proficiency:
• CRM tools such as Salesforce.
• Project management tools Asana, Trello, Monday.com.
• Data analytics and visualization tools : Google Analytics, Tableau, Power BI.

Soft Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management.
• Ability to multitask and prioritize in a fast-paced environment.
• Organization and excellence on Business Management System (BMS)