General Information

Req #
Career area:
United States of America
North Carolina
Friday, May 24, 2024
Working time:
Additional Locations
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

 We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit, and read about the latest news via our StoryHub

Description and Requirements

We're looking for an innovative and experienced Channel Marketing Manager to be responsible for managing our channel partner co-marketing plans from strategy to execution. As the Channel Marketing Manager, you will work with the NA Channel Business Leaders to understand the needs of our largest business partners. You will be responsible for collaborating with NA Marketing Segment managers and NA Channel Sales to developing thoughtful co-marketing plans to engage our target audience through our strategic partners with a consistent message and strategy. This position supports a fast-paced and dynamic part of our business, and will require an individual who is resourceful, self-motivated, and willing to adapt to changing requirements when needed.

What You’ll Do:

  • Work with strategic partners to plan, create and execute marketing strategies that provide meaningful return on investment, including setting targeted marketing KPI performance goals
  • Drive an integrated marketing plan through our partners and amplify Lenovo’s message and strategy in alignment with our go-to-market objectives 
  • Align with strategic alliance partners on joint Market Development Funds (MDF) investments and strategies that maximize the impact of our co-marketing partnership agreements.
  • Collaborate with sales segment leaders to understand and support the business priorities and goals.
  • Partner with the NA marketing and WW Channel marketing team to understand and support the marketing priorities and goals.
  • Educate sales and channel partners about marketing opportunities, best practices, and techniques.
  • Help to build the annual marketing budget and manage the quarterly marketing budget and associated operational activities.
  • Maintain the process infrastructure to efficiently support our channel co-marketing activities.
  • Ensure availability of content across multiple communication channels.
  • Ensure quality, timeliness, and brand compliance of co-marketing deliverables.
  • Track and report co-marketing success metrics and assess the impact of our joint-marketing campaigns.
  • Act as a liaison between marketing and the channel business, cultivating, distilling, and sharing insights as appropriate between both teams.

Basic Requirements: 

  • 8+ years of channel marketing experience with either a vendor, reseller, or distributor in the IT sector
  • Bachelor’s degree in marketing or related field; MBA is a plus or equivalent work experience

Preferred Requirements:

  • Knowledge of alliance MDF process strongly preferred.
  • Advanced proficiency in Microsoft Office
  • Experience working across various communications media
  • Project management skills and attention to detail
  • Versatile writing skills demonstrated through a broad portfolio of samples.
  • Experience working across various communications media.
  • Self-driven, demonstrating the ability to work independently with minimal direction, as well as the presence and poise to represent the marketing function directly to senior management.
  • Comfortable in fluid, rapidly changing business environments with high degree of ambiguity
  • Collaborative, with the ability to work across complex, global organizations.

Hybrid: This role will include work from our Morrisville, NC campus and work from home weekly.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville