General Information

Req #
WD00016391
Career area:
Marketing
Country/Region:
United States of America
Additional locations:
US - Morrisville
Date:
Tuesday, November 9, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Position Description:

The Solutions and Adjacencies Marketing Manager is a key player in driving marketing initiatives, campaign execution, and campaign integration leveraging offerings that go beyond our core compute portfolio. This position collaborates with a team of marketing individuals and works closely with our North American sales and product marketing organizations, and WW Marketing organization, to understand business and marketing goals and objectives. The Solutions and Adjacencies Marketing Manager oversees the development and execution of the marketing plan to achieve those objectives and drive overall segment growth.


Responsibilities:

  • Partner with the sales and category teams to understand and support the segment priorities and goals
  • Partner with the WW marketing team to understand and support the marketing priorities and goals
  • Define the end-to-end North America segment marketing strategy and document in annual and quarterly marketing briefs
  • Help to build the annual marketing budget for the segment and manage the quarterly marketing budget and associated operational activities
  • Establish supporting marketing objectives and KPIs and coordinate across supporting teams to ensure alignment
  • Own the overall segment target audience framework and associated messaging
  • Establish segment event strategy and partner with the Events and Communications teams to best execute and leverage events
  • Partner with the Marketing Center of Excellence on planning and execution of campaigns to ensure the right audiences are reached, the message is heard and understood, and our goals are met
  • Work closely with the lead development team to ensure alignment on strategy, definitions, targets, reporting views, and results. And partner with the NA Sales team to identify how to accelerate lead closure
  • Generate New Contacts, Reactivated Contacts, and Marketing Qualified Leads (MQLs) that become Sales Qualified Opportunities (SQOs) that deliver pipeline and revenue using marketing programs
  • Enable the direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
  • Educate sales and channel partners about marketing opportunities, best practices, and techniques
  • Cultivate and share segment insights with relevant marketing teams at a NA and WW level

Requirements:

  • Bachelor’s degree in Marketing, Business Management, or related field
  • 3-5 years of B2B Marketing experience for an IT and/or technology company, or other similar organization

Skills:

  • Demonstrated ability to think creatively
  • Experience building integrated go-to-market strategies and marketing campaigns
  • Experience executing key go-to-market field tactics such as customer events, sales enablement creation, channel co-marketing programs, promotions, etc.
  • Ability to think strategically, but also have exceptional attention to detail
  • Previous budget management experience required
  • Excellent written and verbal communication skills
  • Strong leadership, teamwork, and interpersonal skills and the ability to work with both internal and external customers and partners
  • Excellent organizational and project management skills with the ability to operate on a wide range of topics and projects at one time
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
For US applicants: In accordance with Executive Order 14042, Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19 by January 18, 2022, subject to any applicable accommodations. To be fully vaccinated by January 18, that means individuals must receive the final dose of a 2-dose vaccine (e.g., Moderna or Pfizer) or a single dose of Johnson & Johnson’s vaccine by January 4, 2022. This applies to all US based employees and contractors, including remote employees and interns. As a condition of employment, you must provide proof that you are fully vaccinated by January 4, 2022 or during your new employment orientation (for individuals with hire dates after January 4, 2022), or follow Lenovo’s accommodation process.