Lenovo

The ISG NA Marketing Campaign Manager is a key player in driving marketing strategy and initiatives aimed at infrastructure decision makers across business sizes and industries. This team player gets excited about driving integrated marketing campaigns and programs to continue to build brand awareness, consideration, and demand for Lenovo's data center solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions to the North America market. 

This marketing professional will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of integrated marketing campaigns in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, WW marketing teams, product teams, Geo peer teams, and Sales. 
 
Lenovo is a leader in genuine innovation and smarter technology for all. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership, and lead with integrity. 
 

Responsibilities:

• Own the strategy for the development, communication, and optimization of multiple cross-functional, multi-channel GTM campaigns to drive awareness, consideration, preference, and demand within new and existing customers
• Ensure alignment with specific marketing and business objectives and compliance with funding requirements and internal processes and policies
• Collaborate with functional team members to execute the campaign activities and tactics on schedule and within budget
• Partner with the North America lead development team to ensure alignment on strategy, next steps, targets, and communication of feedback and results
• Communicate and advocate for NA’s content, funding, and support needs, while providing insights and feedback to WW Marketing, business segments, etc.
• Manage relationships with creative agencies and internal creative teams
• Lead the sourcing, development/creation, and enhancement/localization of content pieces needed for successful campaign execution
• Assist in reporting up and out on campaign results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.) 
• Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions