General Information

Req #
WD00029314
Career area:
Marketing
Country/Region:
United States of America
State:
Illinois
City:
Chicago
Date:
Tuesday, May 3, 2022
Working time:
Full-time
Additional Locations: 
* Chicago - Illinois - United States of America
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Company Description

Motorola Mobility, A Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today.

Position Description

Motorola Mobility is looking for a Search Engine Marketing (SEM) Specialist, who will be responsible for the creation and management of paid search. He/She has the responsibility to complete assigned tasks and achieve the KPI’s set for paid search. Other responsibilities include generating the keyword strategy and bids for shopping and text ads and owning the end to end search strategy, from the brief to reporting and optimizations.

Responsibilities

  • Research of competitive paid search landscape
  • Demonstrated ability to generate keyword targets including expansion and improved organization of current paid search campaigns
  • Ideation and generation of paid search ad copy
  • Implementation of paid search ad copy testing
  • Weekly and monthly SEM reporting to demonstrate results and track performance over time
  • Analysis of paid search trends through Google Analytics, search platform reports and third-party tools
  • Ensure the health of the campaigns, spending budgets in full, while exceeding business KPIs
  • Work closely with media teams to provide insights and recommendations that align with, or enhance, business strategy

Minimum Requirements:

  • 1+ years of experience managing search strategies (preferred in Google platforms for both search & shopping)
  • Bachelor’s degree, preferably in Business Economics, Marketing, Finance, or a quantitative field

Preferred Requirements:

  • Experience working in other media platforms (e.g. social and programmatic)
  • Experience working in SA360 or other bid management platforms
  • Experience working in Amazon Ads

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Chicago - Illinois - United States of America, * Morrisville - North Carolina - United States of America