General Information

Req #
Career area:
United States of America
North Carolina
Wednesday, March 8, 2023
Additional Locations
* United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune 500 company, we’re one of Fortune’s Most Admired. We’re in 180 countries, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

The Global Channel Marketing Campaigns Manager is a key role responsible for global campaign development ensuring a single consistent channel voice across One Lenovo.

We are looking for an experienced channel marketing manager with a flair for campaign management both ‘to’ and ‘through’ the channel. Working as part of the International Sales Organization (ISO) the ideal candidate should have a strong understanding of B2B technology, device marketing and operating in a channel led business. You’ll possess a real passion for the channel and get excited about working with different geographies. 

Central to this role is to create value and alignment, outstanding communication skills are a must for success and ideally experience of working in a complex matrix environment.

We are a global team with location flexibility but we’d love for you to be located close to one of our Lenovo offices so you can collaborate with local colleagues.

Key Responsibilities

  • Creation and management of global channel marketing campaign execution aligned to the business goals of the ISO.
  • Create aligned channel ready campaigns in collaboration with the Business Group (specifically Motorola Business Group) to drive channel acquisition, enablement and activation.
  • Activate new product launches within the B2B channel eco-system through the creation of targeted and creative content within the overall Lenovo end to end story.
  • Act as an ambassador for global channel marketing working collaboratively and building strong relationships across the Business Groups, Geo Marketing and Channel Teams.
  • Drive consistency of message and efficiency of process to improve the overall channel execution globally.
  • Work in partnership with the rest of the ISO channel organization to execute on the WW channel marketing plan.
  • Track marketing metrics and utilization of channel marketing campaigns working in close collaboration with geo marketing.
  • Be an ambassador for the Lenovo brand, aligning to WW brand standards to elevate our presence within the channel.
  • Own, manage and optimize the channel marketing allocated campaign budget.
  • Manage 3rd party agency relationships to maximize performance and successfully achieve plan execution.  

Basic Requirements

  • 8+ years B2B Channel marketing experience is essential in either a vendor, reseller or distributor in the IT sector.

Preferred Requirements

  • Previous experience of working in a global marketing role preferred.
  • Previous experience of working in device marketing preferred.
  • Strong team player with experience of working in a globally dispersed matrix organization.
  • Proven experience of creating to and through channel marketing campaigns and programs.
  • Strong attention to detail when managing multiple projects with great organization & planning skills.
  • Strong communications (both written & verbal) skills.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations
* United States of America
* United States of America