Lenovo

Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond. 

The Strategy Manager (Consumer) will be responsible for developing comprehensive digital media strategies across all channels, including display, paid search, paid social, programmatic, video, DOOH, and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This Global/WW role will involve harnessing insights across our key markets and building strategies that not only help educate the local teams but that drive change and evolution in how we are going to market. The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader; Someone who is effective in planning for short-term and long-term success, who is curious, creative, persistent, thorough, extremely detail-oriented, collaborative, and fast.

Key responsibilities:

• Work with our global agencies to develop the Global Strategic Frameworks for our major Consumer campaigns and present them to the markets.
• Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments to guide channel recommendations.
• Follow-up with the local markets to ensure uptake of the global strategy and, if not, reasons for it
• Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments.
• Develop and execute comprehensive digital media strategies that align with business goals and objectives.
• Identify and evaluate emerging media trends and develop strategies for implementation.
• Collaborate with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies.
• Collaborate with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy.
• Collaborate with Business Intelligence to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns.
• Oversee key relationships with external agency partners, vendors, media networks, and social media platforms.

Job Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 8+ years of experience in digital media strategy, planning, and buying.
• World class knowledge of digital media platforms.
• Must have global or multinational experience developing global media strategies.
• Strong leadership and people management skills, with experience managing teams of media planners, buyers and analysts.
• Strong analytical skills, with experience using data to inform media strategy and decision-making.
• Experience with emerging media trends and platforms, such as CTV, OTT, and DOOH
• Experienced strategist for large-scale marketing campaigns with KPI forecasting.
• Familiarity with various business models (ex. Commercial, D2C, Retail), customer base management and lifecycle engagement tactics, techniques, and practices

Preferred Requirements:

• Master's degree in Marketing, Advertising, Communications, or a related field
• Any Gaming industry experience
• Strong verbal/written communication
• Exceptional analytical, problem solving, critical thinking and data visualization skills.
• Strong project management skills, with the ability to manage budgets, resources, and timelines effectively.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Excellent communication, presentation, and stakeholder management skills
• Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus.
• Taxonomy development and implementation 

*We are open to this role being worked remote for someone located on the East Coast or central time zones.

The base salary budgeted range for this position is $110,000 -$160,000.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com.