Lenovo

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Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. 

Worldwide Product Marketing Manager, WW IDG Consumer Marketing

Job Description:

As part of the worldwide consumer marketing team in the intelligent device group you will integrate, under a director of consumer marketing, a cross-product Product Marketing team, based in our Beijing headquarters. You will help create and market innovative consumer products, solutions and services including tablets, PCs, monitors and smart devices, in the likes of Lenovo Smart Paper, Lenovo Tab Extreme or Lenovo Freestyle, to name a few.

Responsibilities:

A.    Marketing the Product

Determine the product positioning and KSP, working closely with the Product Management team

Establishing the product story, briefs and collaterals needed to brief internal and external functions prior to launch

Support sell-in teams with compelling material: presentations, videos and demos

Enable product experiences in retail, such as but not limited to e-point-of-sale material

Support product launch at global events working closely with the Events team

Train company-wide stakeholders on the product, the target customer, and the key use-cases

Integrate yourself and your work in the company’s vision for “smarter technology for all”

Engage and leverage top brand-partners such as Google, Microsoft, and more

Lead multiple creative agencies

Project-manage complex multi-team schedules for successful launch and go-to-market

B.    Making a better product

       Enhance the product proposition at concept stage by working closely with the Product Management team on:

              Research on competitors, consumers, industry to foment leading product innovation

              Test, validate, feedback early-stage concepts for software, hardware and experiences

C.   Effectively manage and deliver.

Manage and track budget and projects to successfully complete your tasks

Drive progress within cross-functional teams

Requirements:

1. 5+ years of Product Marketing or Marketing Experience

2. Minimum of 4 years working within consumer electronics categories

3. Proficient in English and Mandarin is required

4. Excellent writing and verbal communication skills

5. Advanced PowerPoint and presentation skills

6. Passionate about technology and innovation also a must

7. Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively 8. in a cross-functional team with Product Management, R&D, Marketing Communications, Operations and Sales teams

9. Top national engineering or business school degree a plus

10.Technical knowledge a plus

11. Start up (hardware / software) experiences welcomed

12. Based in Beijing or willingness to relocate immediately is a requirement