Lenovo

Responsibilities:

Drive Channel Strategy: Develop and execute marketing strategies to grow the North America market for smart collaboration solutions through partner channels (resellers, distributors, and system integrators).

Relationship Management: Build strong relationships with both end customers and channel partners, providing marketing support, resources, and tools to drive demand generation and sales enablement.

Campaign Development: Design and implement co-marketing campaigns with channel partners, including joint marketing initiatives, digital marketing, events, and promotions, to increase product visibility and market share.

Sales Enablement: Collaborate with sales teams and alliance partners to create and distribute sales enablement tools, such as product demos, training materials, and marketing collateral tailored to smart collaboration solutions.

Performance Monitoring & Reporting: Track and analyze the effectiveness of both commercial and channel marketing programs, providing regular updates to internal stakeholders and refining strategies based on performance data.

Market Insights: Monitor trends and competitor activities in the North America collaboration solutions market, providing actionable insights to improve marketing strategies and product positioning.

Budget Management: Manage both commercial and channel marketing budgets, ensuring cost-effective campaign execution and alignment with overall business goals.

Partner Training & Engagement: Lead partner training programs to ensure channel partners are knowledgeable about smart collaboration solutions and equipped to effectively position them to customers.

Cross-functional Collaboration: Work closely with product, sales, and global marketing teams to ensure alignment between commercial and channel marketing efforts and overall company objectives.

Basic Qualifications:

• Bachelors Degree in Marketing, Business, and/or Communications.
• 8+ years experience in technology marketing and lead generation strategies.

Preferred Qualifications:

• Channel marketing and field experience preferred.

The base salary range budgeted for this position is $130,000 - $175,000. Individuals may also be considered for bonuses and/or commissions. Lenovo’s various benefits can be found at www.lenovobenefits.com.

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is December 16, 2024  – this applies to both internal and external candidates.