Lenovo

岗位职责/Job Responsibilities：

1. Product Marketing Asset Development

o Create high-impact marketing materials (e.g., product guides, sales decks, website content, videos, social media assets).

o Ensure messaging aligns with brand guidelines and regional market needs.

2. Collaboration with Product Managers (PMs)

o Partner with PMs to identify product USPs, features, and competitive advantages.

o Translate product and technical specs into customer-centric stories for diverse audiences across internal region teams and external partners and customers.

3. GEO 4P Team Engagement and Sales Enablement

o Collaborate with regional teams (Product, Price, Place, Promotion) to tailor product marketing and campaign strategies.

o Provide actionable insights on market trends and competitor activity.

o Equip GEO sales teams with tools (FAQs, battle cards, demo scripts) and training sessions.

o Highlight product differentiators and counter competitive threats.

4. GTM Strategy & Execution

o Lead end-to-end GTM plans for product launches, ensuring cross-functional alignment (Sales, PR, Digital).

o Track campaign performance and optimize based on data-driven insights.

5. Market Influence Amplification

o Leverage digital channels, PR, and events to boost product visibility.

o Develop thought leadership content (case studies, whitepapers) to reinforce expertise.

岗位要求/Job Requirements：

• Experience: around 5 years in product marketing/communications, preferably in accessories (consumer electronics, or lifestyle sectors).

• Skills:

o Exceptional storytelling and copywriting abilities.

o Proficiency in marketing tools (Adobe Creative Suite, CMS, CapCut, PPT, etc.).

o Strong project management and cross-functional collaboration skills.

o Customer-oriented mindset with experience in creativity.

• Languages: Fluency in English; additional languages a plus for global collaboration.

Preferred Qualifications:

• Experience in global markets and multilingual capabilities.

• Familiarity with marketing tools.