General Information

Req #
WD00076658
Career area:
Marketing
Country/Region:
Australia
State:
New South Wales
City:
Chatswood
Date:
Wednesday, January 15, 2025
Working time:
Full-time
Additional Locations: 
* Australia - New South Wales - Chatswood

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Reporting into: Head of GTAP Commercial Marketing

Role

  • Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
  • Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners 
  • Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
  • Attend and participate in all MBR and provide marketing input and advice
  • Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
  • Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
  • Plan and execute key events for SMB customers and business partners
  • Lead all strategic projects roll out in ANZ including Think WW campaign
  • Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience:

  • 12+ years of experience in SMB and channel marketing in the IT industry
  • Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry
  • Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
  • In-depth knowledge and experience in latest marketing trends (at least 5 years)
  • 8+ years in digital and online marketing
  • MS/Intel marketing development fund experience
  • Work experience in PC/IT industry (channel structure, etc.)
  • Work experience in international companies
  • Existing Marketing Leader experienced in Commercial Marketing (B2B).
  • Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

Skills, Competency:

  • Self-Starter/Entrepreneurial
  • Basic knowledge and genuine interest on PC+ products
  • Business level English skills
  • MS Excel and PowerPoint
  • High-level logical thinking, critical thinking
  • Practical, flexible and result oriented mindset (no silo, no bureaucracy)
  • Personal network with Marketing experts in IT industry

Additional Locations: 
* Australia - New South Wales - Chatswood
* Australia
* Australia - New South Wales
* Australia - New South Wales - Chatswood
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