General Information

Req #
100013226
Career area:
Marketing
Country:
Canada
State:
Ontario
City:
Markham
Date:
Friday, April 23, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune 500 company, we’re one of Fortune’s Most Admired. We’re in 180 countries, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

Lenovo is looking for a SMB Marketing Manager - Lead & Demand Gen to join our WW SMB Marketing team. Within this team, the Campaign and Content marketing function is responsible for strategizing, designing, and producing demand generation and thought leadership marketing and campaigns for the SMB segment. 

The SMB Marketing Manager – Lead & Demand Gen will be responsible for:
 - Develop, maintain and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, products, and the buyer’s journey. 
- Work closely with other departments to build cross-functional cohesion. 
- Present to upper management to get buy-in and secure budgets, as well as report results.
- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy. 
- Define Account-Based Marketing strategy and execution planning, encompassing our multiple ABM tools. 
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. 
- Measure, analyze, and report campaign performance. 

Job Requirements:
- Bachelors degree 
- 5+ years of marketing experience for a hardware and/or technology company 
- B2B content creation 
- Excellent written and spoken communication 
- Lead/Demand Gen experience 
- Proficiency in global communication standards 
- Good storyboarding skills for ensuring a coherent and strong narrative in all content 
- Experience running demand/ lead gen campaigns 
- Ability to understand data and insights and derive actionable and powerful messages from it 

 Good to have skills: 
- Ability to write content and give actionable guidance to the writers to create better copy 
- Understanding visual narrative and the interplay of strategy, copy and design in content production
 - Certification in Content Marketing or Account Based Marketing added advantage
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.