Lenovo

The SMB Segment Marketing Manager is a key player in driving marketing initiatives aimed at Small and Medium Businesses. This position collaborates with a team of marketing individuals and works closely with our North American sales and product marketing organizations, and WW Marketing organization, to understand business and marketing goals and objectives. The SMB Segment Marketing Manager oversees the development and execution of the marketing plan to achieve those objectives and drive overall segment growth.

Responsibilities:

• Partner with the sales and category teams to understand and support the segment priorities and goals
• Partner with the WW marketing team to understand and support the marketing priorities and goals
• Define the end-to-end North America segment marketing strategy and document in annual and quarterly marketing briefs 
• Help to build the annual marketing budget for the segment and manage the quarterly marketing budget and associated operational activities
• Establish supporting marketing objectives and KPIs and coordinate across supporting teams to ensure alignment
• Collaborates with Brand Campaign Manager to define the overall segment target audience framework and associated messaging
• Own and evangelize the "Why Lenovo" story for the segment and ensure the strategy and content clearly articulate that value proposition
• Establish segment event strategy and partner with the Events and Communications teams to best execute and leverage events
• Partner with the Marketing Center of Excellence on planning and execution of campaigns to ensure the right audiences are reached, the message is heard and understood, and our goals are met
• Work closely with the lead development team to ensure alignment on strategy, definitions, targets, reporting views, and results. And partner with the NA Sales team to identify how to accelerate lead closure
• Generate New Contacts, Reactivated Contacts, and Marketing Qualified Leads (MQLs) that become Sales Qualified Opportunities (SQOs) that deliver pipeline and revenue using marketing programs
• Collaborate with direct, ecommerce and channel marketing to enable sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
• Educate sales and channel partners about marketing opportunities, best practices, and techniques
• Cultivate and share segment insights with relevant marketing teams at a NA and WW level

Basic Requirements:

• Bachelor’s degree in marketing, Business Management, or related field
• 5+ years of B2B Marketing experience for an IT and/or technology company; relevant experience working with, supporting, marketing to, or communicating with, customers in the segment.

Preferred Requirements: 

• Demonstrated ability to think creatively
• Extensive experience building integrated go-to-market strategies and marketing campaigns
• Experience executing key go-to-market field tactics such as customer events, sales enablement creation, channel co-marketing programs, promotions, etc.
• Ability to think strategically, but also have exceptional attention to detail
• Previous budget management experience required
• Excellent written and verbal communication skills
• Strong leadership, teamwork, and interpersonal skills and the ability to work with both internal and external customers and partners
• Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
• Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.