Why Work at Lenovo
Description and Requirements
This role can be 100% remote in the United States.
Are you a master storyteller with a passion for technology?
Do you have strong relationships with top-tier media and a knack for securing high-impact earned media coverage? Can you craft award-winning submissions that position a company and its leadership as an industry leader in Fast Company, Forbes, Fortune, TIME, and other prestigious media outlets? If so, we want you on our Global External Communications team in Lenovo’s Intelligent Devices Group (IDG).
About Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
The Intelligent Devices Group is Lenovo’s largest business unit, covering a broad portfolio that includes:
AI-enabled devices (PCs, workstations, smartphones, tablets, monitors, accessories, and more)
Cutting-edge software (AI agents, generative AI and more)
IT solutions (cybersecurity, XR, smart collaboration, education, and more)
We’re seeking a hands-on, media-savvy PR professional with a deep understanding of the tech industry, popular culture, and the evolving media landscape. The ideal candidate has a proven track record of securing top-tier press coverage, earning industry accolades, and managing issues communications—all through their own expertise rather than agency support. This role requires someone who can proactively build and leverage media relationships, craft compelling narratives, and navigate fast-moving news cycles to elevate Lenovo’s brand and Intelligent Devices Group’s visibility and reputation through direct engagement and strategic execution.
Responsibilities:
Media Relations & PR Thought Leadership
Leverage data and analysis to develop and deliver strategic PR coverage that position Lenovo’s Intelligent Devices Group as a leader in its field across AI, innovation, and business transformation
Cultivate and maintain strong media relationships across consumer, business, broadcast, and tech sectors – pitching and securing bold feature stories in high-profile media publications and broadcast outlets
Amplify earned media stories across owned and social media for greater impact
Award-Winning Content Development
Lead the strategy and execution of high-profile industry award submissions, ensuring Lenovo Intelligent Devices Group’s achievements are recognized for their innovation and leadership across relevant categories
Craft compelling, data-driven storytelling for award entries, leveraging business milestones, technology breakthroughs, and executive vision
Partner with internal stakeholders across functions to develop supporting materials, including case studies and success narratives
Issues Communications Preparedness
Monitor potential reputational risks, proactively identify emerging issues, and develop mitigation strategies to protect Lenovo’s brand and its Intelligent Devices Group’s business interests
Lead rapid response efforts during crises, developing and executing real-time communication plans to manage media narratives and stakeholder concerns
Serve as a spokesperson and key media liaison for crisis-related inquiries, ensuring Lenovo’s position is clearly articulated and accurately represented
Provide counsel to senior leadership on sensitive communications, preparing executive talking points, internal briefings, and public statements
Cross-Functional Collaboration
Work closely with global product PR, analyst relations, thought leadership, marketing, corporate and local communications teams
Align PR strategy with business objectives and executive priorities, as well as align PR tactics with broader stakeholders
Partner with agencies and external stakeholders to amplify key messages and maximize media impact
Required Qualifications
- Bachelor’s degree in Communications, Journalism, or a related field
- 10+ years of PR experience (in-house or agency), preferably in tech
- Strong media relationships with influential journalists and editors (independent of agency support)
- Exceptional writing skills – must be able to craft compelling narratives and executive messaging (independent of agency support)
- Strategic thinker + hands-on executor – comfortable leveraging data to inform decisions/actions, and in rolling up your sleeves in a lean team environment
- Experience in high-impact storytelling for media and award submissions (independent of agency support)
- Proven ability to influence stakeholders and adapt quickly in a fast-paced, global organization
- Confident communicator with executive presence – comfortable engaging with senior leadership
- Culturally agile – able to work effectively across international teams and time zones
- Proficiency in PowerPoint & Excel – ability to create compelling PR decks and reports
The base salary range budgeted for this position is $140,000 - $160,000. Individuals may also be considered for bonuses and/or commissions.
Lenovo’s various benefits can be found on www.lenovobenefits.com.
In compliance with Colorado's EPEWA, the expected application deadline for this position is August 1, 2025. This applies to both external and internal candidates.
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