Lenovo

This role oversees the geography’s strategic B2B marketing plan with VMware and serves as the geography’s VMware marketing SME.  The individual will collaborate with various regional/territory Lenovo (and VMware) marketing peers to build the marketing B2B execution plans.  The individual will also lend Marketing execution support to the regions including content management (i.e. translations and adapting WW-delivered marketing content), interfacing with agencies, assisting regions with demand gen campaigns, supporting event logistics for various marketing events/experiences, etc. 

Additionally, the individual will: 

• Lead the geo marketing relationship with VMware   

• Deliver quarterly geo marketing KPIs (ex. Marketing leads, pipeline, win revenue, etc,) 

• Own multiple cross-functional GTM projects and associated project plans 

• Collaborate with WW ISG Marketing counterparts on geo needs, insights and feedback 

• Report into AP CMO and dotted line to AP Segment Director of Lenovo ISG 

Requirements: 
For this role, we are seeking a champion who also meets the following requirements: 

• proven ability to drive marketing strategy and joint marketing execution across a geography 

• prior marketing experience in data center technologies and/or knowledge of the VMware portfolio 

• Strong background in B2B Marketing of Cloud/Hybrid Cloud solutions to enterprise  

• strong project management skills for managing cross-functional projects   

• strong budget management skills for the VMware geo investment for joint marketing and sales enablement 

• ability to effectively collaborate and support Geo counterparts across multiple functions (i.e. Marketing, Channel Marketing, Sales/Enablement, etc.) to assist with marketing execution  

• ability to support cross-cultural initiatives across multiple time zones  

• excel in communicating and presenting to senior-level executives, as well as creating PowerPoint presentations 

Required Qualifications:.  

• 5-8 years of B2B marketing 

• Bachelor’s degree (preferably in marketing/communications/business) 

• Ability to travel 15%

Preferred Qualifications: 

• Past VMware portfolio marketing experience 

• Partner relationship management experience (i.e. agency partners, alliance partners, etc.) 

• Proven experience across a broad range of marketing activities, disciplines, and tactics. (i.e. demand gen program experience, content creation aligned to a target audience buyer’s journey, channel marketing, etc.)   

• Prior budget management (strategy and execution) 

• Excellent communications: written, verbal and PowerPoint presentations (in English and xxx) 

• Self-motivated, work independently and can proactively resolve issues and make process improvements 

• Team player mentality and positive, "can do" attitude 

• Ability to work in a fast-paced environment