General Information

Req #
Career area:
Tuesday, July 4, 2023
Working time:
Additional Locations
* Japan

Why Work at Lenovo

 We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit, and read about the latest news via our StoryHub

Description and Requirements

■About Organization 
  • Report to: Sr. Manager, Campaign 
  • Subordinates: 0
  • Number of Peers: 3
■Roles and responsibilities
  • Strategically Lenovo is shifting business priority to PC to services, and we have great advantage in winning in this area due to our strong PC business which enables us to provide service solution around PC or even beyond.
  • All marketing activities for supporting service in Japan. Mainly supporting the priority service solutions (e.g DWS, DaaS, Software etc.) but have great flexibility to try new things given Lenovo has large amount of service solutions.
  • Currently Lenovo BtoB marketing activity is mainly demand-generation and tele-marketing etc. This role requires more creativity for developing high quality content that shares service solution in an attractive way.
  • Another key role is co-working with Service team to shape target audience and messages from marketing standpoint.
■Key Interaction with:
  • SSG/Service product team as key counterpart
  • AP marketing team 
  • Japan marketing team
  • Commercial sales team
  • Promotion agency
■Must Have – essential
  • 6 years of experience in IT services/Technology solutions industry in sales supporting marketing role
  • Expertise in a wide variety of demand generation tactics that cover not only lead generation but also lead nurturing and qualification.
  • Ability to create marketing plan in align with business objective and execute it to deliver business outcome to the company.
  • Ability to create marketing content including but not limited to web page, email, blog, case study, whitepaper, video, pitch deck, social post.
  • Experience working with MA (e.g. Marketo, Eloqua) and CRM/SFA (e.g. Dynamics, SFDC)
【Skill, Competency】
  • Excellent communication skills (oral & written)
  • Proficient in Japanese and business level English (TOEIC 800+)
  • Strong collaboration skills and ability to work cross functionally.
  • Excellent analytical skills and attention to detail
  • Ability to deal with ambiguity and identify approaches & solutions to challenges.
  • Project management skill.
  • Creative problem solver.
  • Bachelor’s degree or above
■Good to have - desirable
  • Experience in creating new brand perception and building brand awareness from the ground up.
  • Experience in working with market research firms for their research to be featured in their report, jointly develop whitepaper or host events.  
  • Strong working knowledge of the technology industry with direct experience working with SaaS, Microsoft 365/Azure solutions, or information security provider.
  • Experience in partner/channel marketing.
【Skill, Competency】
  • Knowledge in PC industry
  • Team/agent management capability
Typical Candidate
SaaS company, Business Development Manager, Non-Japanese Venture, etc.

Additional Locations
* Japan
* Japan