General Information

Req #
WD00015159
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, November 10, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

If you have a passion for marketing & technology, you’re excited by developing out of the box social & earned media strategy, want to work in a very diverse & global team and are not afraid of changes to make an impact then keep reading.

Reporting to the Senior Marketing Manager, this role will drive the creation and implementation of brand and seasonal marketing campaigns that will be delivered across full-consumer journey. This person will collaborate to develop, socialize and implement cohesive, integrated and strategic consumer marketing campaigns that build brand affinity, drive conversion, strengthen our market leadership position and deliver results. Integrated marketing experience, brand messaging strategy, research experience and digital/ social marketing know-how are a must.

Responsibilities

  • Contribute to build yearly marketing plan based on business objectives & marketing strategy: audience definition, consumer insight, KUSPs
  • Manage development of marketing campaign and content strategy
  • Oversee creation and deployment of hero campaign assets across channels.
  • Develop & manage campaign timeline overview & detailed project plan to meet assets release deadlines  
  • Run quarterly marketing reviews to assess campaign & assets performance & come up with recommendation to amend yearly plan
  • Contribute to new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging
  • Collaborate with cross functional marketing groups (Product marketing, PR, events, creative, GTM …) to drive integrated, consistent messaging platform

Specific responsibilities include:

  • Etail/ eCommerce/ retail planning & execution
  • Global Influencers and social activation plan & execution
  • Alliances approval process
  • Marketing playbooks development for geo execution: campaign playbook, Influencers playbook, social playbook

Job requirements:
  • 5+ years of strong marketing execution experience at an agency or on client-side
  •  Well-known consumer brand experience
  •  Integrated marketing experience
  • Strong understanding of the digital/social media/content marketing world
  • Solid understanding of agency creative/production process and tactics required
  • Social Media experience with Instagram and Tik Tok
  • Basic understanding of campaign reporting
  • Excellent writing and verbal communication skills
  • Strong PowerPoint skills
  • Passionate about the technology industry
  • Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
For US applicants: In accordance with Executive Order 14042, Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19 by January 18, 2022, subject to any applicable accommodations. To be fully vaccinated by January 18, that means individuals must receive the final dose of a 2-dose vaccine (e.g., Moderna or Pfizer) or a single dose of Johnson & Johnson’s vaccine by January 4, 2022. This applies to all US based employees and contractors, including remote employees and interns. As a condition of employment, you must provide proof that you are fully vaccinated by January 4, 2022 or during your new employment orientation (for individuals with hire dates after January 4, 2022), or follow Lenovo’s accommodation process.