Lenovo

The Software Portfolio Manager will be responsible for managing a portfolio of software offerings, creating the go-to-market plan including product assortment, price, placement and promotional strategy, and will be ultimately accountable for driving software sales growth. The ideal candidate will have a strong understanding of ecommerce best practices, consumer behavior, and data-driven decision-making.

Key Responsibilities:

• Software Product Marketing (Go-to-Market) Strategy
  • 4P Strategy (Product Offer Assortment, Price, Placement, Promotion)  for web, direct seller and retail routes to market.

• Pricing Strategy:
  • Develop and implement pricing strategies for software products to maximize profitability and market share.
  • Monitor competitor product assortment and pricing trends to adjust pricing strategies accordingly.
  • Conduct regular pricing analysis and provide recommendations for adjustments.

• Promotions and Offers:
  • Define Marketing priorities/offers/promotions for incorporation into Marketing Demand Gen.
  • Analyze the effectiveness of promotions and adjust strategies to optimize performance.

• Product Assortment:
  • Optimize the product assortment to meet customer demand and maximize sales.
  • Work with the product development team to identify new product opportunities and ensure timely product launches.
  • Conduct regular assortment reviews to ensure a competitive and appealing product range.

• Business Performance / KPI's / Reporting
  • Monitor sales performance and key metrics to identify trends, opportunities, and areas for improvement.
  • Model Revenue Projections, Set Targets, and report on key performance drivers.

• Partner & Category Management:
  • Manage software partner onboarding, business reviews, opportunity development.
  • Manage MDF funded Marketing programs, quarter close and POE with Vendors
  • Create effective sales enablement strategies in collaboration with 3rd Party Software Partners (SPIFF, Sales Aids, Training)
• Collaboration and Communication:
  • Work closely with cross-functional teams including marketing, sales, product development, and customer service.
  • Communicate effectively with internal and external stakeholders to align on strategies and objectives.
  • Participate in regular team meetings and contribute to strategic planning sessions.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Ecommerce, or a related field.
• 5+ years of experience in technology marketing, ecommerce, merchandising, pricing, partner development or a related role.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Proficiency in ecommerce platforms, analytics tools, and Microsoft Office Suite.