General Information

Req #
Career area:
United States of America
North Carolina
Monday, May 22, 2023
Working time:
Additional Locations
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

Sr. Manager, Cloud and Software Customer Marketing

Lenovo Cloud and Software has an immediate need for an experienced customer marketing manager to lead a team of marketers in driving renewal and upsell revenue through customer activations, communications and in product experience.  You are a fit for this role if you have a customer first mindset, are comfortable defining, implementing, and measuring the customer journey from trial through to long time loyal customer using a full stack of marketing channels from email, events, ABM, content and in product experience.  You will have mastered translating customer insights and feedback into action.  In this role, you will be responsible for strategic customer marketing, retention, and cross-sell programs to drive adoption, loyalty, and growth.  You will also own email as a key channel to drive customer conversion, adoption, and renewal. 

What you’ll do:

  • Responsible for customer marketing across the full Cloud and Software portfolio of 1st party and third-party products
  • Define, implement, and manage strategic customer programs that drive adoption, upsell and renewal.
  • Help guide the in-product onboarding customer experience with key content and customer communications
  • Measure the ROI and impact of customer marketing activities globally for customer retention, adoption and upsell
  • Work with our Account management team to define new marketing programs and initiatives that drive expansion and loyalty within our customer base
  • Build the strategy and execute on nurture flows that convert customers’ trial to paid both in product and out.
  • Build a scalable framework across the portfolio to drive adoption, upsell and renewal of HW attach SW sales.
  • Build a scalable customer case studies program that provides global proof points across the portfolio.
  • Create and implement a strategy for ongoing customer communications including newsletter, product updates and announcements, etc
  • Lead the team that executes on all customer marketing
  • Leverage data models and customer insights to identify ways to segment and target customers to drive usage. Develop plans to test variety of hypothesis to drive engagement and usage.
  • Conduct qualitative and quantitative research as needed to understand customer behavior and best way to position Lenovo Software products

Experience required:

  • Demonstrated a high bar for performance for yourself and others on your team
  • Excellent communication skills, outstanding attention to detail, and the ability to execute on strategic programs that meet customer needs
  • Can balance the analytical and creative worlds to achieve world class marketing
  • Biased toward action, a great collaborator, and a master at making the complex simple
  • Experience in understanding how to prioritize and drive projects to completion and success, working with tight deadlines in a fast-paced environment
  • Track record of partnership with cross-functional teams, including work with account/customer management teams.
  • Experience with customer satisfaction programs like NPS as a tool to measure success

Qualifications required:

  • Bachelor's degree in marketing, business, or a related field.
  • 10+ years of customer marketing experience in a SaaS Software environment, with a strong track record of driving customer retention through a variety of channels.
  • Experience leading a cross-functional team
  • Strong data analysis skills and experience using data to inform marketing strategies and tactics.
  • Excellent communication and collaboration skills, with the ability to effectively influence and negotiate with stakeholders.
  • Knowledge of marketing automation tools and experience with AB testing and conversion rate optimization.

Preferred Qualifications:

  • Demonstrated success in driving customer renewal revenue and decreasing churn in a SaaS software environment.
  • Experience building customer strategy across a large portfolio of related products across segments each with a unique customer experience.

The base salary range for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $140,000 - 170,000.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville