General Information

Req #
WD00049792
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Monday, February 27, 2023
Working time:
Full-time
Additional Locations: 
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

The Cloud and Software marketing team is looking for a Manager of Software Marketing Operations to help us define and build global demand generation engine including tracking, metrics and reporting that allow us to scale exponentially. You’ll use your marketing systems and tool experience to integrate, align, maintain, and support our marketing automation platform and associated marketing tools both within the Software organization and across the rest of Lenovo’s systems as well. Your leadership capability will help build, mentor and drive a motivated team to deliver on key goals and objectives align to our business priorities. Reporting to our Head of Cloud and Software Marketing, you’ll work cross functionally with Sales Operations, Business operation and our growth and customer marketing teams to drive revenue and results. 

You will be leading the team that is building and governing systems that touch our full funnel pipeline and delivering critical customer behavior and conversion data that allows us to optimize our demand strategy and report results. You will drive strategy, frameworks, and processes to ensure top performance of our campaigns and marketing operations.

Responsibilities:
  • Build the end-to-end pipeline model, dashboard, metrics and reporting across the Cloud & Software product portfolio, segments, and campaigns
  • Analyze and report conversion rates and areas for optimization across the funnel
  • Recommend and manage the Marketing tool stack including Marketo, HubSpot, SFDC, Dynamics, Pendo, AirTable, Confluence, and JIRA
  • Build appropriate lead scoring models, contact management practices and in conjunction with sales and business operations, ensure continuity in reporting through the funnel.
  • Manage critical marketing processes such as attribution, suppression, audiences, and campaigns in our CRM and Marketing automation tools
  • Partner with campaign managers/email marketing managers to build, activate, and optimize demand generation campaigns, optimizing for personas/audiences
  • Develop and deliver a regular cadence of reporting to stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, net new sales, upsells, and renewals
  • Build a BI engine and team to ensure high accuracy of data and strong data governance throughout a multi-touch customer journey
  • Manage all procurement, SOW and PO processes and reporting for the Cloud Software Marketing Organization.

Minimum Requirements
  • 7+ years in a software marketing ops role is required
  • Experience in implementing and maintaining marketing automation platforms as part of a sophisticated marketing stack is required
  • Experience in managing complex budgets and directing procurement processes to meet budget requirements and goals
  • Experience managing large and product specific contact databases is required
  • Experience with HubSpot required.
  • Experience building MQL, SQL and Conversion funnel tracking, metrics and reporting
  • Data-driven approach and highly analytical
  • Strong understanding of marketing attribution, lead, contact, and account scoring
  • Ability to build a demand generation model to set KPIS and targets
  • Experience working with a team of campaign and customer marketers to drive net new and renewal revenues required

Preferred Requirements
  • 5+ years in a SaaS software marketing ops role
  • Experience with SFDC, Marketo, HubSpot, and Dynamics
  • Budget management of a $10M+ marketing budget

The base salary range for this position in California Colorado, New York City, Nevada and Washington, is $140,000 - $170,000. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com. 

#LI-DB1
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations: 
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville
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