General Information

Req #
WD00049793
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Monday, February 27, 2023
Working time:
Full-time
Additional Locations: 
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

We are seeking a highly motivated and experienced Senior Manager, Growth Marketing to join our team. The ideal candidate will be a strategic thinker with a passion for data-driven decision making and experience driving growth through a variety of channels. As the Senior Manager, Growth Marketing, you will be responsible for developing and executing strategies to drive customer acquisition and retention, as well as identify and prioritize growth opportunities for the company.

 
Key Responsibilities:

  • Build the growth marketing function within Lenovo Software including demand generation and customer acquisition strategies across multiple marketing channels. Own paid and web channels including SEM, SEO, .com, and Social.
  • Develop and execute growth marketing strategies that drive customer acquisition, retention, and engagement.
  • Identify, contract and manage agency engagement across the growth strategy.
  • Lead a cross-functional team of marketers, designers, and data analysts to execute growth marketing campaigns and experiments.
  • Ensure leads are tracked from source to conversion with reporting to understand the RO and other important growth metrics.
  • Conduct data analysis and provide insights to inform marketing strategies and tactics.
  • Collaborate with product, engineering, and customer success teams to prioritize growth opportunities and implement new features and products that drive customer acquisition and retention.
  • Stay current with industry trends and emerging technologies, and identify new growth marketing opportunities.
  • Develop and manage a growth marketing budget and track performance against key metrics to continuously optimize campaigns.

Minimum Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • 10+ years of growth marketing experience in a SaaS Software environment, with a strong track record of driving customer acquisition and retention through a variety of channels.
  • Experience leading a cross-functional team and managing large marketing budgets.
  • Strong data analysis skills and experience using data to inform marketing strategies and tactics.
  • Excellent communication and collaboration skills, with the ability to effectively influence and negotiate with stakeholders.
  • Knowledge of marketing automation tools and experience with AB testing and conversion rate optimization.

Preferred Requirements:
  • Experience directing acquisition spend across a $10M+ budget
  • Demonstrated revenue results of more than $100M on targeted campaigns that you have planned and implemented
  • Evidence of campaign ROI across marketing channels that exceed industry benchmarks

The base salary range for this position in California Colorado, New York City, Nevada and Washington, is $140,000 - $170,000. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com. 

#LI-DB1
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations: 
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville
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