General Information

Req #
WD00018741
Career area:
Marketing
Country/Region:
Argentina
State:
Capital Federal
City:
CABA
Date:
Tuesday, December 7, 2021
Working time:
Full-time
Additional Locations: 
* CABA - Capital Federal - Argentina

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Motorola Mobility, A Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high quality products designed and built with the global customer in mind. 
And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today

This role will be part of the Argentina Marketing Organization and will work for the BUP region: Bolivia, Uruguay and Paraguay countries., planning and executing the marketing strategy aligned with business goals.

This role is based in Buenos Aires, Argentina.


Main Responsibilities

  • Determine the best media mix for brand & product strategies integrating offline and online campaigns
  • Ensure a cohesive advertising message across all campaigns
  • Control and management of agencies for all media flow, development, and implementation of communication campaigns.
  • Plan, execute, track and report performance of Motorola´s brand in the digital environment.
  • Development, implementation and monitoring of website strategy and digital content platforms.
  • Development of the e-commerce strategy and demand generation plans, building a strong reporting process to analyze and optimize performance
  • Planning and execution of the media budget.
  • Definition and management of daily operations with creative media, social networks and media agencies, including digital strategic partnerships with Google, Facebook, Twitter, Instagram.
  • Alignment of media and content workflows.
  • Management of communications on brand social networks, including active listening to support meaningful interactions with the audience supported by community management agency and the customer service center.
  • Definition and implementation of SEO and SEM strategies.
  • Together with media and production agencies, continuous optimization in all digital media campaigns and execution of integration with offline media.
  • Comprehensive digital results analysis (bought, owned and earned) to comply with KPIs.
  • Planning and execution of promotional campaigns with a strong focus on conversion.
  • Supervision of Customer Marketing Plan: Plans and executes the marketing strategy, aligned with Brand and GTM business goals driving sales, brand, and market share for the assigned customers.
  • Maximization of Return On Investment: Manages budget and processes. Evaluate, recommend and action as appropriate alternative marketing investment opportunities in order to maximize ROI against agreed brand objectives.
  • Personnel Management: Nurture a positive corporate culture which respects declared Motorola values and provide for the development of appropriate Leadership principles and skills. Direct, coach, develop and motivate personnel / agencies in their sphere of responsibility.

Position Requirements: Basic Qualifications:

  • 5 years of marketing experience in the digital area or digital agencies (content or media).
  • Planning, coordination and execution of complex multi-area and inter-agency projects.
  • Practical experience in planning and implementing digital media campaigns, defining KPIs, tracking and optimizing performance
  • Design and optimize user experience on websites and landing pages, including lead generation and / or e-commerce.
  • Digital acquisition and operation plans.
  • Digital Media Flow.
  • Processes and digital quality control.
  • Teamwork and internal negotiation skills to work successfully in other areas (Supplier, Commercial, Legal, Product, Procurement, Global) and key strategic partners.
  • Interaction with regional or global offices.
  • Proven ability to work with cross-functional teams based across multiple locations.
  • Excellent communication skills, negotiation skills and transparency.
  • Innovative and creative, ability to engage others regarding new ideas and projects.
  •  Advanced English is a must (written and spoken).

Tools

  • Office Package.
  • Knowledge and management on Vtex or other collaboration platforms.
  • Experience in data reporting and data analysis using platforms such as Google analytics or Adobe Suite.
  • Experience in digital platforms and campaign management. (Google Adwords / FB for business).
  • Management of social media management tools especially Sprinklr.

Skills

  • Fluent English/Spanish
  • Planning and organization to meet several demands at the same time.
  • Good communication and negotiation skills.
  • Strong team-player and ability to drive others toward common goals.
  • Creative, proactive and dynamic
  • Data-driven, analytical

* CABA - Capital Federal - Argentina