Lenovo

Overview position:

- Launch planning of Motorola products for Retail and Carriers at POS's.

- Define the strategy of the visual merchandising and shopper experience.

- Design and development of local trade marketing campaigns.

- Coordination of agencies to develop visual merchandising, shopper experience and shop display campaigns and localization.

- Coordination of Management Reports.

- Strategic alignment of Trade Marketing campaigns with Marketing and commercial planning campaigns.

- Focal point with regional team for campaigns and strategy deployment.

- Relationship with local customers: Prospect opportunities through relationships with customers representatives.

- Plan seasonal, off-promo and regional launches, defining short- and medium-term goals and actions.

- Support own-stores partners in shopper experience and image strategy.

- Work with the Trade Mkt manager in the definition of the Visual Merchandising strategic plan for Retail, Carriers and own channel.

- Provides reports and analyses the impact of de VM projects on the business.

- Ensures the correct implementation of VM according to the guidelines of Motorola.

- Manages and checks the effective communications of info between headquarters and local subsidiary.

- Define and monitors Visual Merchandising annual budget and elaborate VM forecasts.

Position Requirements:

Bachelor’s degree is mandatory.

Courses: Advertising, Marketing or Administration;

MBA is differential

English Fluent and Spanish are mandatory

Responsible for:

Develop and consolidate the Visual Merchandising Team in order to push for the rotation of stock at the POS according to the Trade Mktg strategy. Ensure the development and/or the adequacy of all of the image content (experience, exhibits POP materials production, commercial presentations etc.) Management of Visual merchandising Team as an added value tool of Trade Marketing for:

• Communicate to and train consultants, salespeople and experts with brand, technology and product reasoning.
• Ensure commercial information at POS

• Implement the Customer Service Model.
• Activate commercial  incentives and actions
• Manage experiences of product use and transmit the product DNA of the brand.

Interactions / key relationships (internal / external)

Internal: 

• All areas of Marketing and Sales: Sales, Image, Channels, and related areas: Purchases, Financial, After Sales sevice, etc.

External: 

• Providers (service agencies), Clients (Operators, Agents and Retailers AMBA) and in the interior of the country.

Behaviors / skills  required  for the successful management of the position.

• Multitasking profile
• Capacity for self criticism and work self-management capacity.
• Effective communication  (verbal and gestual communication)
• Interpersonal and Intercultural skills (interrelational capacity)
• Knowledge of brand, product, and technology
• Management of information (analysis and follow up)
• Oriented  to solve problems
• Analytic capacity
• With clear objectives for personal growth, challenges and aspirations.
• Positive attitude
• With a predisposition to learn, investigate, and share knowledge.
• With preference for challenges