General Information

Req #
WD00015162
Career area:
Marketing
Country/Region:
China
State:
Beijing
City:
北京(Beijing)
Date:
Tuesday, November 2, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Responsibilities

  • Build yearly marketing plan based on business objectives & marketing strategy: audience definition, consumer insight, KUSPs
  • Manage development of marketing campaign and content strategy
  • Oversee creation and deployment of marketing assets across channels, manage timeline & detailed project plan to meet assets release deadlines  
  • Run quarterly marketing reviews to assess campaign & assets performance & come up with recommendation to amend yearly plan
  • Contribute to new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging
  • Collaborate with cross functional marketing groups (Product marketing, PR, events, creative, GTM …) to drive integrated, consistent messaging platform

Specific responsibilities include:

  • Campaign creation: videos, digital, social, lifestyle pictures …
  • Etail/ ecomm/ retail planning & execution
  • Earned media strategy & execution: Online sentiment monitoring, community …
  • Alliances approval process
  • Budget management
  • Marketing playbooks development for geo execution: campaign playbook, retail kit, etail kits  

Profile

  • 5+ years of strong marketing execution experience at an agency or on client-side
  • Well-known consumer brand experience
  • Integrated marketing experience
  • Strong understanding of the digital/social media/content marketing world
  • Solid understanding of agency creative/production process and tactics required
  • Good understanding of campaign reporting
  • Excellent writing and verbal communication skills;
  • Strong PowerPoint skills
  • Passionate about the technology industry
  • Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.