General Information

Req #
WD00080466
Career area:
Marketing
Country/Region:
India
State:
Haryana
City:
Gurgaon
Date:
Thursday, April 3, 2025
Working time:
Full-time
Additional Locations: 
* India - Haryāna - Gurgaon
* India - Haryāna - Gurgaon

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Key Responsibilities

  • Strategy & Execution
  • Support all NPI campaigns for their eCommerce requirements including creative assets, merch planning, media planning, platform co-marketing, engagements etc.
  • Lead event and BAU marketing for ecommerce and D2C platform
  • Oversee relevant touchpoints, including on platform marketing / merchandising/search, social media, paid media, website, email etc to drive conversions
  • Leverage data-driven insights to optimize media planning and budgeting for ecommerce platforms.
  • Ensure brand consistency and engagement across ecommerce and D2C.
  • Performance Marketing & Growth
  • Lead performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and emerging platforms for eCommerce events.
  • Manage PPC, SEO, social media ads, affiliate marketing and retargeting strategies for eCommerce and D2C.
  • Optimize customer acquisition costs (CAC) and maximize return on ad spend (ROAS) for ecommerce and D2C.
  • Drive customer acquisition and retention efforts by identifying opportunities for upselling, cross-selling, and increasing average order value (AOV).
  • A/B test different creatives, landing pages, and ad formats to improve conversion rates.
  • Use advanced analytics tool like Adobe Analytics to track, measure, and optimize campaign performance.
  • Work closely with the segment marketing leads / campaign leads to support in their ecommerce legs.
  • Implement conversational commerce (WhatsApp, Messenger, Chatbots) to drive direct sales.
  • Support upcoming online sales platform marketing such as Quick Commerce.
  • Customer Experience & Retention
  • Own the end-to-end customer journey from discovery to post-purchase engagement.
  • Utilize CRM & loyalty programs to improve customer retention and lifetime value (LTV).
  • Implement personalization tactics via AI-driven recommendations, targeted email campaigns, and SMS/push notifications.
  • Monitor and respond to customer reviews, feedback, and support queries to ensure brand loyalty.
  • Data, Analytics & Reporting
  • Utilize business intelligence tools to track KPIs (conversion rates, AOV, ROAS, churn rates, etc.).
  • Implement customer segmentation to refine targeting and personalization.
  • Report on ROI, marketing spend efficiency, and customer insights to leadership.
  • Stay updated with the latest digital trends, competitor strategies, and technological advancements.
  • Partnerships & Innovation
  • Experiment with new acquisition channels.
  • Pilot emerging trends such as voice search, AI-driven shopping assistants, and programmatic advertising.

Skills Required

  • Required Skills & Experience
  • 8+ years of experience in DTC, e-commerce, digital marketing, or growth roles.
  • Proven track record of managing large-scale performance marketing budgets.
  • Expertise in Google Ads, Meta Ads, SEO, programmatic advertising, and influencer marketing.
  • Strong analytical skills and experience using Google Analytics, GA4, Looker, Power BI, etc..
  • Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
  • Strong understanding of customer behavior, retention strategies, and data-driven decision-making.
  • Leadership and stakeholder management skills to collaborate across functions.
#MBG #Moto

Additional Locations: 
* India - Haryāna - Gurgaon
* India - Haryāna - Gurgaon
* India
* India - Haryāna
* India - Haryāna - Gurgaon , * India - Haryāna - Gurgaon

NOTICE FOR PUBLIC

At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative.
 
Please beware of fraudulent recruiters posing as Lenovo representatives. They may request cash deposits or personal information. Always apply through official Lenovo channels and never share sensitive information. Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment.
 
Kindly verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com. Stay informed and cautious to protect yourself from recruitment fraud. Report any suspicious activity to local authorities.
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