Lenovo

Job Description:
As Lead Development Specialist, you will drive lead management excellence and oversee end-to-end lead to pipeline to revenue performance. This is a key role in the Latin America B2B marketing organization and should bring consistency and global standards to our GEO demand generation processes and execution, leading it for ISG, SSG and IDG.

The ISO Lead Development Specialist supports the Latin America B2B marketing strategy and connects with the global B2B groups to ensure alignment in process and report standardization. Alongside will collaborate with the local marketing teams providing right sized B2B demand generation management system and coordinate the end-to-end lead flow process and reports. The individual will also lend support to the region with trainings on systems and tools, interfacing with agencies to enable data flowing seamlessly, assisting regions with demand gen programs and campaigns reports, and supporting data analysis and measurement for improved ROI.

Key Responsibilities:

• Ensure that marketing-generated leads are efficiently nurtured, qualified, and converted into high-quality sales opportunities that drive pipeline and revenue growth.
• Oversee the journey of leads from initial marketing engagement to sales qualification, ensuring a seamless and efficient process.
• Partner with sales and marketing teams to ensure leads are properly nurtured and transitioned into revenue-generating opportunities for pipeline growth.
• Implement and optimize lead scoring and qualification frameworks, working closely with local marketing, campaigns manager, lead development and inside sales teams.
• Track key metrics (MQLs, SQLs, conversion rates, pipeline contribution) and optimize lead flow strategies, while providing insights and process improvement recommendations.
• Report marketing leads to sales teams, ensuring alignment on goals, lead follow-up, and feedback loops.
• Manage lead tracking, reporting, and workflows in CRM (SFDC, OSC, D365) and marketing automation platforms (e.g., SFDC, HubSpot, Marketo, Eloqua).

Requirements:

• Minimum of 5 years of experience in lead management and/or sales processes.
• Strong understanding of lead funnels, conversion metrics and benchmarks.
• Highly experienced in marketing technology tools i.e. marketing automation platforms, CRMs, lead management systems and dashboards, while also high skilled in Microsoft Excel.
• Strong data analytical skills to enable business-oriented insights  
• Results-driven and analytical profile with experience in managing ROI metrics.
• Fluent / Advanced in English, Portuguese and Spanish.

Preferred Qualifications:

• Skilled in communicating and presenting to senior-level executives, as well as creating PowerPoint presentations
• Self-motivated, work independently and can proactively resolve issues and recommend process improvements
• Ability to work in a fast-paced environment and adapt to changes