General Information

Req #
WD00079705
beruflicher Bereich
Marketing
Country/Region:
Deutschland
State:
North Rhine-Westphalia
City:
Essen
Date:
Freitag, Juli 18, 2025
Working time:
Full-time
Additional Locations
* Germany - North Rhine-Westphalia - Essen
* Germany - North Rhine-Westphalia - Essen

Why Work at Lenovo

Wir sind Lenovo. Wir tun, was wir sagen. Wir stehen zu dem, was wir tun. Wir begeistern unsere Kunden.

Lenovo ist ein globales Technologieunternehmen mit einem Umsatz von 57 Milliarden US-Dollar, rangiert auf Platz 248 der Fortune Global 500 und bedient täglich Millionen von Kunden in 180 Märkten.Mit einer kühnen Vision, intelligentere Technologie für alle zu liefern, hat Lenovo auf seinem Erfolg als weltweit größtes PC-Unternehmen aufgebaut und verfügt über ein Full-Stack-Portfolio von KI-fähigen, KI-bereiten und KI-optimierten Geräten (PCs, Workstations, Smartphones, Tablets), Infrastruktur (Server, Speicher, Edge, Hochleistungsrechnen und softwaredefinierte Infrastruktur), Software, Lösungen und Dienstleistungen. Lenovos kontinuierliche Investitionen in weltverändernde Innovationen bauen eine gerechtere, vertrauenswürdigere und intelligentere Zukunft für alle, überall auf. Lenovo ist an der Börse von Hongkong unter Lenovo Group Limited (HKSE: 992) (ADR: LNVGY) gelistet. Um mehr zu erfahren, besuchen Sie www.lenovo.com, und lesen Sie die neuesten Nachrichten in unserem StoryHub.

Description and Requirements

We are looking for a results-driven, analytically strong Retail, Etail & Trade Marketing Specialist who thrives at the intersection of technology and retail marketing. The ideal candidate has hands-on experience in managing retail and etail partnerships, alliance partners in the hardware industry, drives promotional and sell-through initiatives, and knows how to turn marketing budgets into measurable business results. You understand the sales funnel, know what drives conversion, and can activate across multiple channels – both online and offline.

 

Your Responsibilities:

  • Independently manage and execute retail and etail marketing initiatives with key partners
  • Define and implement tactical sell-out strategies in collaboration with Sales and Alliance partners
  • Monitor and optimize ROI for all activities and ensure alignment with sell-through objectives
  • Lead, manage, and evaluate promoter programs with a strong focus on sales performance and KPIs
  • Oversee and track budget allocations; ensure spending is aligned with strategic business goals and hardware alliance partners
  • Act as the marketing interface for internal sales teams and external retail contacts, providing strategic guidance and clear direction
  • Analyze campaign performance and market data, turning insights into actionable plans
  • Plan and execute Above-The-Line (ATL) campaigns to elevate brand awareness and effectively move consumers from awareness to consideration
  • Maintain a clear overview of all projects, partners, and timelines – delivering insights and status reports at the push of a button
  • Ensure flawless execution under tight deadlines – managing tools and processes precisely, gathering proof of execution and aligning results with alliance partners
  • Challenge assumptions, question data, and always strive to improve

 

Your Profile:

  • Proven experience in retail/etail marketing, ideally in the consumer electronics, hardware, or comparable industry
  • Analytical mindset – you love numbers, question performance, and optimize based on insights
  • Entrepreneurial spirit – you think in ROI and business impact, not just in visibility
  • Confident and persuasive communicator who can manage stakeholders on all levels
  • Hands-on experience with managing ATL campaigns and turning brand awareness into sales consideration
  • Highly organized, proactive, and goal-oriented
  • Native-level or fluent English skills (C1+), both written and spoken
  • Affinity for technology, AI, and digital trends
  • You must be able to work with precision – managing processes and tools efficiently, collecting proof of performance, and discussing results with alliance partners and retailers on eye level
  • And if you have a passion for AI PCs, gaming, and tablets – and you truly love social media – then you’re exactly who we’re looking for

 

What We Offer:

  • A high-impact role with real ownership and room for innovation
  • A fast-paced environment in a future-focused industry
  • Collaborative culture with flat hierarchies
  • Competitive compensation and development opportunities

When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.

At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.


Do you want to know what our culture is like? CHECK OUT this video:

https://www.youtube.com/watch?v=hU5Rr3gLEXA

Youtube Video

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class. 

Additional Locations
* Germany - North Rhine-Westphalia - Essen
* Germany - North Rhine-Westphalia - Essen
* Germany - North Rhine-Westphalia - Essen, * Germany - North Rhine-Westphalia - Essen
* Germany - North Rhine-Westphalia
* Germany

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.