Why Work at Lenovo
Description and Requirements
Lenovo’s Corporate Marketing Organization is looking for an Analyst to join the Marketing Measurement & Analytics Team, reporting to the team’s Senior Manager.
This is a multi-dimensional role that requires a strong foundation in data structuring, manipulation, and visualization, with an emphasis on leveraging analytics to drive strategic insights. The successful candidate will play a key role in connecting datasets, applying solution-based technical expertise, and facilitating storytelling through comprehensive reporting and visualization. Experience with AI-driven analytics, automation, or machine learning techniques will be highly valuable as we continue to enhance our marketing measurement capabilities.
Marketing Measurement & Analytics Analyst is responsible for driving overall data excellence across the visualization platform:
- Design, Build & Manage Complex Dataset
- Lead data design and architecture efforts by connecting, structuring, and managing complex datasets from a variety of internal and external stakeholders.
- Configure and manage API connections to streamline data integration.
- Develop, design, and optimize advanced SQL queries for efficient data processing.
- Maintain and optimize the Data Warehouse, ensuring efficient data storage, structure, and integration.
- Explore opportunities to leverage AI-driven data processing, automation, and predictive modelling to enhance analytics capabilities
- Enable Data-Driven Storytelling & Visualization
- Partner with Lenovo’s Marketing functions, Geos, and cross-functional teams to aggregate large datasets and transform them into actionable insights.
- Oversee day-to-day stakeholder use cases, including usage training and data process support for teams such as Brand, PR, and Social
- Support the team’s overall strategy by guiding stakeholders on best practices and promoting data self-sufficiency
- Enhance data visualization by integrating AI-powered analytics and automation to generate deeper, more predictive insights
- Drive Holistic Data-Driven Decision-Making
- Support a structured, strategic approach to data-driven insights that align with business objectives.
- Innovate new ways to enhance analytics and visualization, incorporating machine learning techniques and AI-based insights where applicable.
- Support the development and refinement of methodologies for defining and calculating Marketing ROI.
- Stay ahead of industry trends, platform launches, and AI-driven advancements, identifying opportunities to enhance Lenovo’s analytics capabilities.
Required Qualifications:
- 3+ years of experience in a data-driven environment supporting business intelligence systems, specifically in a BI, ETL, ELT developer role.
- Strong foundation in Data Science, Data Modeling, and analytics.
- Expertise in SQL
- Bachelor’s degree in information systems, Statistics, Computer Science or related field preferred OR equivalent professional experience.
Preferred Qualifications:
- Proficiency in scripting technologies preferred (Java, Python, R).
- Strong understanding of relational, columnar, and NoSQL database technologies preferred (e.g., MySQL, MS SQL, Presto, MS SQL Server, Vertica, MongoDB)
- Experience working with large datasets and applying statistical methodologies.
- Advanced Excel skills.
- Data visualization experience (e.g., Tableau, Domo).
- Practical experience in using AI large language models and AI tools in a professional capacity.
- Ability to manage and prioritize multiple stakeholders, projects, and global teams to meet strategic goals.
- Strong analytical, planning, project management, and interpersonal skills—able to manage high-volume, high-visibility functions.
- Ability to gather, analyze, and present data-driven solutions to business problems.
- Proficiency in MS Office Suite inc Excel and Outlook.
- Strategic thinker focused on how data connects and impacts the broader business.
- Strong collaboration skills, able to work across organizational boundaries, influence others, and create clarity from confusion.