Lenovo

Who You'll Work With

The Director of Consumer Sales will be responsible for setting the strategic direction, leading, and overseeing the execution of Lenovo's corporate sales initiatives for the Consumer accounts across the Canadian market. This role will lead a high-performing team dedicated to driving sales across Lenovo's diverse portfolio. The Director will own the development and execution of a comprehensive Go-to-Market strategy, driving significant growth and market share expansion with the Canadian Retail partners.

About Our Team

As a senior leader within the organization, the Director will play a critical role in shaping the future of Lenovo’s sales approach in the consumer vertical, fostering strategic relationships with key stakeholders, driving cross-functional collaboration, and ensuring alignment with corporate objectives. This leader will be a proven industry expert with a track record of leading transformational sales strategies, and an ability to influence internal teams and external partners to achieve excellence in execution.

The role will require strong leadership, a data-driven approach, and the ability to drive business results in a highly competitive and evolving marketplace. The Director will work closely with senior leadership across sales, marketing, product development, and supply chain to ensure a cohesive strategy and seamless execution.

This position will be home-based with 50% travel required.

What You'll Do

• Lead the development and execution of the Canadian Consumer sales strategy for Lenovo's accounts. Define short- and long-term sales objectives aligned with corporate goals, ensuring consistent growth in key markets. Drive business formation, strategic go-to-market planning, and sales execution to expand Lenovo's footprint in the consumer market across various product categories. Set ambitious yet achievable sales targets and oversee performance management to ensure goals are met.
• Identify and cultivate new business opportunities, partnerships, and revenue streams within Canada.
  Lead the engagement with senior decision-makers and other key stakeholders to advance strategic sales pursuits.
  Drive sales strategy by evaluating market trends, competitive dynamics, and technology requirements, and adjust approaches to ensure Lenovo’s offerings are positioned as market leaders.
  Own and develop a robust sales pipeline, with a focus on converting high-value, multi-year business deals.
• Lead and influence a cross-functional team to execute sales initiatives, collaborating closely with product development, marketing, services, and supply chain teams.
  Coordinate and drive alignment between direct sales teams and matrixed stakeholders to execute strategies and drive revenue.
• Act as the subject matter expert, gathering and analyzing market intelligence to assess evolving industry needs and drive Lenovo’s competitive positioning.
  Utilize insights to inform product development, go-to-market strategies, and partnerships, ensuring Lenovo’s product portfolio is tailored to meet customer demands and deliver significant value.
• Build and maintain strong, long-term relationships with key customers, partners, and ecosystem stakeholders to drive customer loyalty and business retention.
  Engage regularly with senior customer executives and drive value proposition discussions that result in mutually beneficial business outcomes.
• Lead, mentor, and develop a high-performing sales team, providing coaching and training to ensure continuous improvement in sales capabilities.
  Oversee the hiring, development, and performance management of sales talent.
  Foster a culture of excellence, collaboration, and results-driven performance across the organization.

Basic Qualifications

• 10+ years of progressive leadership experience in sales management, business development, or a related senior leadership role within the technology or consumer products industry.
• Proven track record of driving significant sales growth and leading complex sales initiatives across diverse product portfolios (PC, mobile, workstations, etc.).
• Strong experience in strategic planning, execution, and driving cross-functional alignment at senior levels.
• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Exceptional leadership skills, with a demonstrated ability to lead, coach, and inspire large teams and influence senior-level stakeholders.
• Expertise in managing senior-level customer relationships, including C-level engagements, and driving business outcomes.

Preferred Qualifications

• Advanced understanding of the consumer electronics or technology industry, including trends, competitive landscape, and emerging technologies.
• Strong analytical, financial, and business acumen to assess market opportunities, forecast sales, and manage budgets effectively.
• Excellent verbal and written communication skills, with the ability to articulate complex ideas and business value propositions to both internal and external stakeholders.
• Proven ability to work in a matrixed organization and drive results through collaboration across functions.
• Ability to work independently, prioritize tasks, and manage competing demands while delivering measurable results.

Additional Information

• This position requires significant travel (up to 50%) for customer engagement, business development, and team collaboration.