Lenovo

Key Responsibilities:

• Execute gaming marketing tactics specifically tailored to retail and e-tail channel with a focus on gaming hardware
• Lead impactful trade marketing initiatives for gaming hardware, ensuring successful implementation that increases brand visibility and product sales in competitive markets.
• Organize and manage gaming events such as gaming tournaments, product showcases, and community-building activities to engage with the gaming community and enhance brand loyalty.
• Design and implement Above-the-Line (ATL) campaigns across gaming-specific channels, ensuring targeted outreach and consistent brand messaging.
• Drive social media marketing tactics to engage users, foster community interaction
• Collaborate with internal teams (e.g. sales, product managers, marketing operations) and external partners (e.g. retailers, etailers, Alliances) to ensure alignment and execution of all marketing campaigns
• Manage and oversee the gaming marketing budget, ensuring strategic allocation to maximize return on investment (ROI)
• Measure and analyze marketing performance, using key performance indicators (KPIs) and ROI metrics, to assess the effectiveness of marketing tactics and recommend improvements 

Who are you:

• Proven experience in gaming marketing, with a focus on both retail and e-tail channels. Agency background and PR is desirable. 
• Strong background in trade marketing for gaming hardware and consumer products.
• Expertise in organizing gaming events and creating community engagement strategies.
• Experience managing ATL and digital campaigns across a variety of platforms, especially in the gaming industry.
• Solid understanding of social media marketing and its role in driving engagement within the gaming community.
• Analytical mindset with the ability to track and report on marketing campaign performance using data and metrics.

• Passionate about the latest technology trends.
• Skilled in managing multiple projects simultaneously, staying organized and focused.
• Proactive, with a self-starter mentality and strong initiative.
• Results-driven, with a focus on efficient execution and achieving goals.
• Expert in project and budget management, with strong time management skills.
• Excellent written and verbal communication skills, with attention to detail; fluent in German and English, with strong presentation skills.

Sounds like you? Apply now and join our team!

What we offer

• A culture that is reflected in the statement: We do what we say and own what we do
• Company Pension plan
• Employee purchasing program
• Share purchase program for Lenovo employees
• Employee assistance program Lenovo Lifeworks
• Health care services

How to Apply:
If you are a results-driven marketer with a passion for gaming and a deep understanding of the industry, we want to hear from you!

When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.

At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.

Do you want to know what our culture is like? CHECK OUT this video:

Youtube Video