Lenovo

The International Sales Organization (ISO) global eCommerce organization is hiring a Chief Marketing Officer (CMO) reporting directly to the VP & GM of Global eCommerce. The CMO will be responsible for developing and executing the global marketing strategy for our eCommerce organization. This executive will lead a high-performing global team, drive customer acquisition and retention, and enhance our brand presence across all digital channels. The ideal candidate is a dynamic individual with extensive experience in digital marketing, a proven track record of driving innovation and achieving results in a fast-paced environment, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities

• Create and implement a comprehensive global marketing strategy to drive growth, engagement, and revenue for the eCommerce organization.
• Lead and mentor a diverse, global team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Develop and execute strategies to reach, engage, and retain customers through various digital channels, including paid media, SEO, CRM, and social media.
• Enhance and maintain the company’s brand identity and presence across all digital platforms, ensuring consistency and alignment with overall business objectives.
• Utilize industry and internal data and drive advanced measurement techniques to optimize marketing performance, drive insights, and inform strategic decisions.
• Collaborate with eCommerce sales, product, and technology teams to align marketing efforts with business goals and drive integrated campaigns.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
• Stay abreast of and espouse industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
• Guide the direction of eCommerce events and communications to espouse our strategy and thought leadership
• Manage the global media agency relationship, ensuring optimal media effectiveness and efficiency
• Manage the relationship and priority-setting with strategic alliance partners

Basic Requirements:

• Bachelor’s degree in marketing, business administration, or a related field; MBA preferred.
• 15+ years' of experience in marketing with 10+ years' in a senior leadership role within a global eCommerce organization.

Preferred Requirements:

• Proven track record of success and driving innovation in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.
• Proficiency in data analysis and the ability to leverage insights to drive marketing strategy and performance.
• Previous media and creative agency management experience
• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences.
• Strong strategic thinking and problem-solving skills, with the ability to develop and execute long-term marketing plans.
• Demonstrated ability to work collaboratively with cross-functional teams and stakeholders at all levels of the organization.