Lenovo

• About the organization and team
• Japan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business.   Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales.
• Total team FTEs are around 60 members.  Also, over 100 non HC employees works for this team.
• Basic Organization structure of this position as follows

• Manager              : Ecommerce Director
• Subordinates       : 4
• Number of Peers : 4

■Job Description

• Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.
• Marketing focus are as follows
  • Demand generation for target customers, BtoB and BtoC.  Conduct not only traditional media but also expected to deliver the new approach.
  • Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on.  Also expected to expand the partnership.
  • For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.
• Manage and develop digital marketing team
• Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business

■Possible Career Path

• Take over ecommerce GM position
• Rotate to 4P, SOP, and Lead of route owner
• Transfer to key position in Japan marketing team