General Information

Req #
WD00074656
Career area:
Marketing
Country/Region:
Japan
State:
Tokyo
City:
Chiyoda-Ku
Date:
Wednesday, December 25, 2024
Working time:
Full-time
Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

  • Position Description

    Why does this role exist?
    Motorola is aiming to create awareness and increase purchase intentions in JP market by developing a marketing communication strategy planning and executions. 

    Motorola identifies 20s-40s (incl. GenZ) age group as critical business source and focus communication target to be 20-34 years old. We are seeking a communication expert who are willing to build a brand by strategic/smarter ways and means in JP android smartphone market in the next 2-3 years. 

    What will be expected to achieve
    • Adopt a flexible approach; demonstrate effective reporting and recommendations; support JP Head of Marketing in finding solutions for further brand development and marketing capabilities in Japan
    • Monitor local trends and marketing best practices towards a Japanese audience to ensure plans and outputs are cutting edge, innovative and highly engaging.
    • Work with AP/HQ teams on tracking/evaluation reports, dissecting key information on how Motorola is perceived in Japan and use this information to further enhance our communications and marketing strategies in the future.
    • Project manage the implementation of effective communications activities, holding responsibility and sight of the social media grid to ensure key communications are scheduled appropriately and achieving maximum impact at the right time.
    • Deploy key skills in SNS communications and marketing to enhance the reach of our messaging through paid promotion or leveraging new platforms to share our messages.
    • Lead the key analysis of “always on”, offering lessons learned and ensure these lessons are adopted for continual improvement in our communications.
    • Develop close relationships with our existing network of media 
    • Keep good relationship with agencies, suppliers, and other partners, to continue to gain value for money outputs for execution excellence.  
    • Build new relationships with relevant media/agencies that can further advance our PR marketing efforts.

    Report line & key stakeholders 
    • This position will report to a JP head of marketing and will work closely with APAC PR and marketing, Lenovo group PR, cross functional teams of Motorola Japan, JP media, agencies, and other PR/marketing partners.
    • PR and marketing of mobile carriers (ex: Softbank/Docomo) + other MNVO + retailers (Kaden ryouhanten)

    Key roles and responsibilities
    Planning and executions to improve our marketing communication in Japan via PR+ social/digital (always on) + seasonal social/digital campaigns by optimizing allocation of our budget for paid, owned, earned media. 

    IMC (as one of key roles for IMC strategy/planning/executions) 
    • Identify target audience insights and anticipate social trends to develop strong PR/digital/social strategy. 
    • Monitor and analyse competitors' interactive activities to make recommendations for Motorola’s PR/always-on + IMC strategy through collaboration with team member + agencies. 
    • Pre-campaign/post-campaign analysis + daily tracking for timely review to optimize plans quickly or for the future planning. 
    • Working with agencies and key stakeholders to plan, develop, align, and advocate for IMC strategy for paid, owned, earned media to drive traffic to key platforms of the brand such as official web site/SNS/campaign LP. 

    PR
    • Lead and implement product launch PR activities incl. press release/press events and track PR KPIs to optimize our PR strategy.
    • Find opportunity and generate news as Motorola PR 
    • Support PR activities as a member of Lenovo group in Japan.  
    •  Maintain existing relationship with media and start developing relationship with new media such as lifestyle/fashion.

    Social media (always on)
    • Enhance Motorola brand presence on the right social platforms for our primary target audience. 
    • Keep up-to-date on SNS trends and best practices to adopt them into actionable/operational actions for test & learn to optimize our SNS strategy 
    • Create and present Social Media strategy as a part of always on + as a part of IMC campaigns.
    • Daily operation/management of owned social media posts + campaigns + advertising with social media agency 
    • Daily monitoring in competitive contexts such as impressions/views/followers/SOV/engagements/sentiments 
    • Propose the right profiles of influencers + KOL and manage them daily and use their influence strategically to support brand KPI growth.

    Brand guardian 
    • Adherence to global DNA, brand guidelines and strategy.

    Must-Have – essential
    • 12 years’+ experience in public relations, internal communications, or marketing, or social/digital communications for B2C brand 
    • Deep understanding of PR/marketing tactics (offline & online) and the ability to plan and execute programs that link multiple programs (customer engagement measures such as offline events and webinars, marketing measures to gain awareness, etc.) 
    • Well-developed skills in communications, branding, social media, and familiarity with latest digital tools
    • Proven skills in project management and campaign execution. 
    • Experience with evaluation platforms and tools to perform effective media/social media monitoring and detailed analysis.
    • Budget management skills and experience

    Good to have - desirable
    • Experience in a global company.
    • Working in start-up companies or have start-up mind sets.
    • Experience with evaluation platforms and tools to perform effective media/social media monitoring and detailed analysis
    • Experience in collaboration with APAC or HQ teams.
    • Experience in Japanese language content creation (local development or adaptation of global assets)

    Skill, Competency
    • Strong interpersonal and communication skills to develop good relationships with key stakeholders internally and externally.
    • Attitude of demonstrating ownership and working on one's area of responsibility
    • Being able to commit to a given numerical targets.
    • Ability to tackle complex and ambiguous problems with minimal instructions.
    • Attention to detail and the ability to prioritize and manage multiple projects at the same time
    • Be a self-starter
    • Team player
    • Logical analysis and problem-solving skills 
    • Native Japanese skill
    • English proficiency at “able to communicate with APAC/US HQ” through conversations an emails.  (at least one interview will be in English for this position) 

    Good to have - desirable
    • Knowledge of Google Analytics, social listening /tracking tools 
    • Knowledge of ad technology
    • Social Media Marketing

Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku
* Japan
* Japan - Tōkyō
* Japan - Tōkyō - Chiyoda-Ku
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