Lenovo

ABOUT THE ROLE:

Lenovo is looking for a dynamic and experienced Senior Marketing Specialist to join our innovative team with a focus on services and solutions.

In this role, you will play a critical part in driving the marketing strategy and execution for Lenovo’s services and solutions in the market.

As a Senior Marketing Specialist, you will collaborate closely with cross-functional teams to develop and implement impactful marketing campaigns that enhance Lenovo’s brand presence and drive business growth in the services and solutions segment.

WHAT YOU´LL BE DOING

• Developing and Executing Marketing Strategies: Create and execute comprehensive marketing plans specifically tailored for Lenovo’s services and solutions that align with our business objectives, focusing on increasing brand awareness and market share in this segment.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels including digital, social media, events, and traditional media to ensure optimal performance and ROI.
• Collaboration and Coordination: Work closely with sales, product, and global marketing teams to ensure alignment and integration of marketing activities. Coordinate with external agencies and partners to enhance campaign effectiveness.
• Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns using various analytics tools. Provide regular reports and insights to stakeholders to demonstrate the impact of marketing efforts.
• The ideal candidate is creative, motivated, strategic, and passionate about B2B Marketing

WHAT WE'RE LOOKING FOR

• Experience: Minimum of 5 years of experience in marketing.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or relevant certifications are a plus.
• Skills: Strong understanding of demand generation programs and digital campaign management.
• Creativity: Innovative thinker with the ability to develop unique and effective marketing strategies for services and solutions.
• Communication: Excellent verbal and written communication skills in both Spanish and English. Ability to create compelling marketing content and deliver impactful presentations.
• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Team Player: Ability to work collaboratively in a fast-paced, cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders.
• Attention to Detail: High level of accuracy and attention to detail in managing multiple projects and meeting deadlines.